--- title: "Pet Head vs Veterinary Formula: Which is searched more?" description: "Is Pet Head or Veterinary Formula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pet-head-vs-veterinary-formula" publisher: "Brandwave" --- # Pet Head vs Veterinary Formula: Which is searched more? Is Pet Head or Veterinary Formula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pet Head and Veterinary Formula - **Competitive set**: Dog shampoo brands - **Market**: Global - **Month measured**: Sep 2026 - **Pet Head Share of Search**: 2.2% - **Veterinary Formula Share of Search**: 0.53% ## Is Pet Head or Veterinary Formula more popular in search? - In September 2026, Pet Head had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Pet Head had about 3,600 branded searches, while Veterinary Formula had 880. Pet Head made up 2.2% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. - Pet Head was ahead of Veterinary Formula in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pet Head’s share of searches among dog shampoo brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top dog shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Veterinary Formula was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pet Head did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Earthbath | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veterinary Formula | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Wahl | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vet's Best | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | TropiClean | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pet Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog shampoo brands - Asked ChatGPT "Which dog shampoo brand should I buy?": 1. Earthbath, 2. Veterinary Formula, 3. Wahl - Asked ChatGPT "What are the best dog shampoo brands?": 1. Earthbath, 2. Burt's Bees, 3. Veterinary Formula, 4. Wahl - Asked ChatGPT "What's the best dog shampoo brand for sensitive skin?": 1. Earthbath, 2. Veterinary Formula, 3. Vet's Best - Searched Google, AI Overview "best dog shampoo": 1. Burt's Bees, 2. Veterinary Formula, 3. Earthbath, 4. Wahl, 5. TropiClean - Searched Google, AI Overview "dog shampoo for sensitive skin": 1. Earthbath, 2. TropiClean Not named in any answer: Pet Head. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog shampoo brands worldwide in September 2026? - Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Pet Head estimated searches | Pet Head Share of Search | Pet Head rank | Veterinary Formula estimated searches | Veterinary Formula Share of Search | Veterinary Formula rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.8% | 5 | 1.3K | 0.66% | 7 | | Nov 2025 | 3.6K | 1.3% | 5 | 1K | 0.36% | 7 | | Dec 2025 | 3.6K | 1.5% | 5 | 1.6K | 0.67% | 7 | | Jan 2026 | 4.4K | 2.1% | 5 | 1.6K | 0.77% | 7 | | Feb 2026 | 3.6K | 2.1% | 5 | 880 | 0.53% | 7 | | Mar 2026 | 3.6K | 2.1% | 5 | 1K | 0.59% | 7 | | Apr 2026 | 3.6K | 2.1% | 5 | 1K | 0.58% | 7 | | May 2026 | 3.6K | 2.1% | 5 | 880 | 0.51% | 7 | | Jun 2026 | 3.6K | 2.9% | 5 | 880 | 0.71% | 7 | | Jul 2026 | 3.6K | 2.5% | 5 | 880 | 0.61% | 7 | | Aug 2026 | 3.6K | 2.5% | 5 | 880 | 0.62% | 7 | | Sep 2026 | 3.6K | 2.2% | 5 | 880 | 0.53% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Pet Head’s and Veterinary Formula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pet Head**: Measured on the search term “pet head”. - **Veterinary Formula**: Measured on the search term “veterinary formula clinical care”. - [Pet Head profile](/demand/global-en/brands/pet-head) - [Veterinary Formula profile](/demand/global-en/brands/veterinary-formula) - [All dog shampoo brands worldwide](/demand/global-en/categories/dog-shampoo-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pet Head or Veterinary Formula more popular in search? In September 2026, Pet Head had more branded searches than Veterinary Formula among dog shampoo brands worldwide. Pet Head had about 3,600 branded searches, while Veterinary Formula had 880. Pet Head made up 2.2% of all dog shampoo brand searches we track, and Veterinary Formula accounted for 0.53%. ## Cite this page Brandwave. "Pet Head vs Veterinary Formula: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pet-head-vs-veterinary-formula This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pet-head-vs-veterinary-formula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.