---
title: "Personio vs Zenefits: Which is searched more?"
description: "Which is more popular in search, Personio or Zenefits? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/personio-vs-zenefits"
publisher: "Brandwave"
---

# Personio vs Zenefits: Which is searched more?

Which is more popular in search, Personio or Zenefits? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Personio and Zenefits
- **Competitive set**: HR software brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Personio Share of Search**: 23.8%
- **Zenefits Share of Search**: <0.01%

## Which is more popular in search, Personio or Zenefits?

- In August 2026, Personio had more branded searches than Zenefits among HR software brands worldwide. Personio was estimated to have 138K branded searches compared to Zenefits’ 10, and held a 23.8% Share of Search versus Zenefits’ <0.01%.
- Personio was ahead of Zenefits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide moved from 26.1% to 23.8%, and its estimated monthly branded searches moved from 169K to 138K.
- Across the 11 months ending August 2026, Zenefits’ estimated Share of Search among HR software brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 10.

## How did search popularity change for HR software brands worldwide in August 2026?

- Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Month by month

| Month | Personio estimated searches | Personio Share of Search | Personio rank | Zenefits estimated searches | Zenefits Share of Search | Zenefits rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 169K | 26.1% | 2 | 40 | <0.01% | 6 |
| Nov 2025 | 169K | 27.9% | 2 | 20 | <0.01% | 6 |
| Dec 2025 | 138K | 24.1% | 2 | 30 | <0.01% | 6 |
| Jan 2026 | 169K | 25.2% | 2 | 30 | <0.01% | 6 |
| Feb 2026 | 139K | 25% | 2 | 30 | <0.01% | 6 |
| Mar 2026 | 169K | 22.5% | 2 | 20 | <0.01% | 6 |
| Apr 2026 | 139K | 21.6% | 2 | 20 | <0.01% | 6 |
| May 2026 | 139K | 22.9% | 2 | 10 | <0.01% | 6 |
| Jun 2026 | 168K | 24.3% | 2 | 20 | <0.01% | 6 |
| Jul 2026 | 138K | 24% | 2 | 10 | <0.01% | 6 |
| Aug 2026 | 138K | 23.8% | 2 | 10 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Personio’s and Zenefits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.
- **Zenefits**: Measured on the search term “zenefits hr”.

- [Personio profile](/demand/global-en/brands/personio)
- [Zenefits profile](/demand/global-en/brands/zenefits)
- [All HR software brands worldwide](/demand/global-en/categories/hr-software-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Personio or Zenefits?

In August 2026, Personio had more branded searches than Zenefits among HR software brands worldwide. Personio was estimated to have 138K branded searches compared to Zenefits’ 10, and held a 23.8% Share of Search versus Zenefits’ <0.01%.

## Cite this page

Brandwave. "Personio vs Zenefits: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/personio-vs-zenefits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/personio-vs-zenefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.