---
title: "Personio vs Workday: Which is more popular by branded search?"
description: "Which is more popular in search, Personio or Workday? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/personio-vs-workday"
publisher: "Brandwave"
---

# Personio vs Workday: Which is more popular by branded search?

Which is more popular in search, Personio or Workday? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Personio and Workday
- **Competitive set**: HR information systems
- **Market**: Global
- **Month measured**: Aug 2026
- **Personio Share of Search**: 27%
- **Workday Share of Search**: 1.3%

## Which is more popular in search, Personio or Workday?

- In August 2026, Personio had more branded searches than Workday among HR information systems worldwide. Personio was estimated to have 138K branded searches compared to Workday’s 6.6K, and held a 27% Share of Search versus Workday’s 1.3%.
- Personio was ahead of Workday in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide moved from 29.4% to 27%, and its estimated monthly branded searches moved from 169K to 138K.
- Across the 11 months ending August 2026, Workday’s estimated Share of Search among HR information systems worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for HR information systems worldwide in August 2026?

- In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.

## Month by month

| Month | Personio estimated searches | Personio Share of Search | Personio rank | Workday estimated searches | Workday Share of Search | Workday rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 169K | 29.4% | 2 | 6.6K | 1.1% | 4 |
| Nov 2025 | 169K | 31.5% | 2 | 5.4K | 1% | 4 |
| Dec 2025 | 138K | 27.4% | 2 | 5.4K | 1.1% | 4 |
| Jan 2026 | 169K | 29.4% | 2 | 6.6K | 1.1% | 4 |
| Feb 2026 | 139K | 29.7% | 2 | 8.1K | 1.7% | 4 |
| Mar 2026 | 169K | 26.1% | 2 | 8.1K | 1.2% | 4 |
| Apr 2026 | 139K | 25.3% | 2 | 8.1K | 1.5% | 4 |
| May 2026 | 139K | 27.1% | 2 | 8.1K | 1.6% | 4 |
| Jun 2026 | 168K | 27.9% | 2 | 9.9K | 1.6% | 4 |
| Jul 2026 | 138K | 27.7% | 2 | 8.1K | 1.6% | 4 |
| Aug 2026 | 138K | 27% | 2 | 6.6K | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Personio’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.
- **Workday**: Measured on the search term “workday hcm”.

- [Personio profile](/demand/global-en/brands/personio)
- [Workday profile](/demand/global-en/brands/workday)
- [All HR information systems worldwide](/demand/global-en/categories/hr-information-systems): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Personio or Workday?

In August 2026, Personio had more branded searches than Workday among HR information systems worldwide. Personio was estimated to have 138K branded searches compared to Workday’s 6.6K, and held a 27% Share of Search versus Workday’s 1.3%.

## Cite this page

Brandwave. "Personio vs Workday: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/personio-vs-workday

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/personio-vs-workday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.