--- title: "Persol vs Ray-Ban: Which is searched more?" description: "Is Persol or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/persol-vs-ray-ban" publisher: "Brandwave" --- # Persol vs Ray-Ban: Which is searched more? Is Persol or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Persol and Ray-Ban - **Competitive set**: Sunglass brands - **Market**: Global - **Month measured**: Sep 2026 - **Persol Share of Search**: 1.6% - **Ray-Ban Share of Search**: 26% ## Is Persol or Ray-Ban more popular in search? - In September 2026, Ray-Ban had more branded searches than Persol among sunglass brands worldwide. Ray-Ban had about 2.2 million branded searches, while Persol had 135,000. Ray-Ban made up 26% of all sunglass brand searches we track, and Persol accounted for 1.6%. - Ray-Ban was ahead of Persol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Persol’s share of searches among sunglass brands worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 110K to 135K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglass brands worldwide moved from 20% to 26%, and its estimated monthly branded searches moved from 1.8M to 2.2M. ## Top sunglass brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ray-Ban appeared in all five answers. Persol was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ray-Ban was listed before Persol in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maui Jim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Oakley | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Persol | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglass brands - Asked ChatGPT "Which sunglass brand should I buy?": 1. Ray-Ban, 2. Maui Jim, 3. Oakley, 4. Persol - Asked ChatGPT "What are the best sunglass brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oakley - Asked ChatGPT "What's the best sunglass brand for everyday eye protection?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban - Searched Google, AI Overview "men's sunglasses": 1. Ray-Ban, 2. Oakley, 3. Gucci Not named in any answer: Prada. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sunglass brands worldwide in September 2026? - In September 2026, Ray-Ban lost share of searches among sunglass brands worldwide, from 28.8% to 26%. - Estimated monthly branded searches for Persol worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. ## Month by month | Month | Persol estimated searches | Persol Share of Search | Persol rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 1.2% | 6 | 1.8M | 20% | 3 | | Nov 2025 | 110K | 1.1% | 6 | 2.7M | 26.3% | 2 | | Dec 2025 | 110K | 0.94% | 6 | 2.7M | 23.5% | 3 | | Jan 2026 | 135K | 1.4% | 6 | 2.2M | 22.6% | 3 | | Feb 2026 | 110K | 1.3% | 6 | 2.2M | 26.2% | 2 | | Mar 2026 | 135K | 1.3% | 6 | 2.7M | 27.2% | 2 | | Apr 2026 | 165K | 1.5% | 6 | 3.4M | 30% | 2 | | May 2026 | 165K | 1.5% | 6 | 3.4M | 30% | 2 | | Jun 2026 | 165K | 1.6% | 6 | 3.4M | 32.8% | 1 | | Jul 2026 | 165K | 1.6% | 6 | 3.4M | 32.8% | 1 | | Aug 2026 | 135K | 1.4% | 6 | 2.7M | 28.8% | 2 | | Sep 2026 | 135K | 1.6% | 6 | 2.2M | 26% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Persol’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Persol**: Measured on the search term “persol”. - **Ray-Ban**: Measured on the search term “ray ban”. - [Persol profile](/demand/global-en/brands/persol) - [Ray-Ban profile](/demand/global-en/brands/ray-ban) - [All sunglass brands worldwide](/demand/global-en/categories/sunglass-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Persol or Ray-Ban more popular in search? In September 2026, Ray-Ban had more branded searches than Persol among sunglass brands worldwide. Ray-Ban had about 2.2 million branded searches, while Persol had 135,000. Ray-Ban made up 26% of all sunglass brand searches we track, and Persol accounted for 1.6%. ## Cite this page Brandwave. "Persol vs Ray-Ban: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/persol-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/persol-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.