---
title: "Pergo vs Shaw: Which is more popular by branded search?"
description: "Which is more popular in search, Pergo or Shaw? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pergo-vs-shaw-flooring"
publisher: "Brandwave"
---

# Pergo vs Shaw: Which is more popular by branded search?

Which is more popular in search, Pergo or Shaw? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pergo and Shaw
- **Competitive set**: Flooring
- **Market**: Global
- **Month measured**: Aug 2026
- **Pergo Share of Search**: 10.9%
- **Shaw Share of Search**: 10.9%

## Which is more popular in search, Pergo or Shaw?

- In August 2026, Pergo and Shaw were level on Share of Search among flooring worldwide, with an estimated 22.2K branded searches each, at 10.9% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Pergo took it in March 2026.
- Across the 11 months ending August 2026, Pergo’s estimated Share of Search among flooring worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for flooring worldwide in August 2026?

- In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.
- Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.

## Month by month

| Month | Pergo estimated searches | Pergo Share of Search | Pergo rank | Shaw estimated searches | Shaw Share of Search | Shaw rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 10.7% | 4 | 33.1K | 13.1% | 3 |
| Nov 2025 | 22.2K | 9.2% | 4 | 27.1K | 11.2% | 3 |
| Dec 2025 | 22.2K | 6.7% | 3 | 22.2K | 6.7% | 4 |
| Jan 2026 | 27.1K | 10.7% | 4 | 33.1K | 13% | 3 |
| Feb 2026 | 22.2K | 9.2% | 4 | 27.1K | 11.2% | 3 |
| Mar 2026 | 33.1K | 13.1% | 3 | 27.1K | 10.7% | 4 |
| Apr 2026 | 40.5K | 16.6% | 3 | 27.1K | 11.1% | 4 |
| May 2026 | 60.5K | 25.1% | 3 | 22.2K | 9.2% | 4 |
| Jun 2026 | 49.5K | 21.5% | 3 | 22.2K | 9.7% | 4 |
| Jul 2026 | 27.1K | 13.1% | 3 | 22.2K | 10.7% | 4 |
| Aug 2026 | 22.2K | 10.9% | 3 | 22.2K | 10.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pergo’s and Shaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pergo**: Measured on the search term “pergo flooring”.
- **Shaw**: Measured on the search term “shaw flooring”.

- [Pergo profile](/demand/global-en/brands/pergo)
- [Shaw profile](/demand/global-en/brands/shaw-flooring)
- [All flooring worldwide](/demand/global-en/categories/flooring): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pergo or Shaw?

In August 2026, Pergo and Shaw were level on Share of Search among flooring worldwide, with an estimated 22.2K branded searches each, at 10.9% estimated Share of Search each.

## Cite this page

Brandwave. "Pergo vs Shaw: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pergo-vs-shaw-flooring

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pergo-vs-shaw-flooring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.