---
title: "Pentagram vs Wolff Olins: Which is more popular by branded search?"
description: "Which is more popular in search, Pentagram or Wolff Olins? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pentagram-vs-wolff-olins"
publisher: "Brandwave"
---

# Pentagram vs Wolff Olins: Which is more popular by branded search?

Which is more popular in search, Pentagram or Wolff Olins? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pentagram and Wolff Olins
- **Competitive set**: Brand strategy agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Pentagram Share of Search**: 5.2%
- **Wolff Olins Share of Search**: 15.5%

## Which is more popular in search, Pentagram or Wolff Olins?

- In August 2026, Wolff Olins had more branded searches than Pentagram among brand strategy agencies worldwide. Wolff Olins was estimated to have 8.2K branded searches compared to Pentagram’s 2.7K, and held a 15.5% Share of Search versus Pentagram’s 5.2%.
- Wolff Olins was ahead of Pentagram in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide moved from 4.4% to 5.2%, and its estimated monthly branded searches moved from 3K to 2.7K.
- Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide moved from 17.6% to 15.5%, and its estimated monthly branded searches moved from 12.3K to 8.2K.

## How did search popularity change for brand strategy agencies worldwide in August 2026?

- In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
- In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.

## Month by month

| Month | Pentagram estimated searches | Pentagram Share of Search | Pentagram rank | Wolff Olins estimated searches | Wolff Olins Share of Search | Wolff Olins rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 4.4% | 4 | 12.3K | 17.6% | 3 |
| Nov 2025 | 2.3K | 3.7% | 4 | 10K | 15.8% | 3 |
| Dec 2025 | 2.5K | 4.3% | 5 | 8.2K | 13.9% | 3 |
| Jan 2026 | 3.2K | 5% | 4 | 12.2K | 19.1% | 3 |
| Feb 2026 | 3.8K | 6.6% | 4 | 10K | 17.5% | 3 |
| Mar 2026 | 4.8K | 7.6% | 4 | 12.2K | 19.5% | 3 |
| Apr 2026 | 3.3K | 5.9% | 4 | 10K | 17.9% | 3 |
| May 2026 | 3.3K | 5.4% | 4 | 10K | 16.2% | 3 |
| Jun 2026 | 2.8K | 4.6% | 4 | 10.6K | 17.2% | 3 |
| Jul 2026 | 3.2K | 5.8% | 4 | 10.1K | 18.3% | 3 |
| Aug 2026 | 2.7K | 5.2% | 4 | 8.2K | 15.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pentagram’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pentagram**: Measured on the search terms “branding pentagram”, “pentagram branding agency”, “pentagram com” and “pentagram design agency”, summed into one figure.
- **Wolff Olins**: Measured on the search terms “branding wolff olins”, “wolff olins”, “wolff olins brand strategy”, “wolff olins branding agency”, “wolffolins” and “wolffolins com”, summed into one figure.

- [Pentagram profile](/demand/global-en/brands/pentagram)
- [Wolff Olins profile](/demand/global-en/brands/wolff-olins)
- [All brand strategy agencies worldwide](/demand/global-en/categories/brand-strategy-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pentagram or Wolff Olins?

In August 2026, Wolff Olins had more branded searches than Pentagram among brand strategy agencies worldwide. Wolff Olins was estimated to have 8.2K branded searches compared to Pentagram’s 2.7K, and held a 15.5% Share of Search versus Pentagram’s 5.2%.

## Cite this page

Brandwave. "Pentagram vs Wolff Olins: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pentagram-vs-wolff-olins

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pentagram-vs-wolff-olins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.