---
title: "Pennington vs Scotts: Which is more popular by branded search?"
description: "Which is more popular in search, Pennington or Scotts? Compare estimated monthly branded-search demand and Share of Search inside the Lawn seed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pennington-vs-scotts"
publisher: "Brandwave"
---

# Pennington vs Scotts: Which is more popular by branded search?

Which is more popular in search, Pennington or Scotts? Compare estimated monthly branded-search demand and Share of Search inside the Lawn seed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pennington and Scotts
- **Competitive set**: Lawn seed brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Pennington Share of Search**: 7.5%
- **Scotts Share of Search**: 2.7%

## Which is more popular in search, Pennington or Scotts?

- In August 2026, Pennington had more branded searches than Scotts among lawn seed brands worldwide. Pennington was estimated to have 4.4K branded searches compared to Scotts’ 1.6K, and held a 7.5% Share of Search versus Scotts’ 2.7%.
- Pennington was ahead of Scotts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide moved from 12.3% to 7.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for lawn seed brands worldwide in August 2026?

- In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%.
- In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.

## Month by month

| Month | Pennington estimated searches | Pennington Share of Search | Pennington rank | Scotts estimated searches | Scotts Share of Search | Scotts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 12.3% | 3 | 1.3K | 3% | 4 |
| Nov 2025 | 1.6K | 5.1% | 3 | 880 | 2.8% | 4 |
| Dec 2025 | 880 | 3.6% | 3 | 720 | 3% | 4 |
| Jan 2026 | 880 | 3% | 3 | 880 | 3% | 4 |
| Feb 2026 | 1.6K | 4.1% | 3 | 1.6K | 4.1% | 4 |
| Mar 2026 | 6.6K | 8.4% | 3 | 3.6K | 4.6% | 4 |
| Apr 2026 | 12.1K | 11.1% | 3 | 3.6K | 3.3% | 4 |
| May 2026 | 9.9K | 8.4% | 3 | 2.4K | 2% | 4 |
| Jun 2026 | 5.4K | 5.9% | 3 | 1.9K | 2.1% | 4 |
| Jul 2026 | 3.6K | 4.8% | 3 | 1.3K | 1.7% | 4 |
| Aug 2026 | 4.4K | 7.5% | 3 | 1.6K | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pennington’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pennington**: Measured on the search term “pennington grass seed”.
- **Scotts**: Measured on the search term “scotts lawn”.

- [Pennington profile](/demand/global-en/brands/pennington)
- [Scotts profile](/demand/global-en/brands/scotts)
- [All lawn seed brands worldwide](/demand/global-en/categories/lawn-seed-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pennington or Scotts?

In August 2026, Pennington had more branded searches than Scotts among lawn seed brands worldwide. Pennington was estimated to have 4.4K branded searches compared to Scotts’ 1.6K, and held a 7.5% Share of Search versus Scotts’ 2.7%.

## Cite this page

Brandwave. "Pennington vs Scotts: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pennington-vs-scotts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pennington-vs-scotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.