--- title: "Penn vs Ugly Stik: Which is searched more?" description: "Is Penn or Ugly Stik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/penn-vs-ugly-stik" publisher: "Brandwave" --- # Penn vs Ugly Stik: Which is searched more? Is Penn or Ugly Stik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Penn and Ugly Stik - **Competitive set**: Fishing tackle brands - **Market**: Global - **Month measured**: Sep 2026 - **Penn Share of Search**: 4.6% - **Ugly Stik Share of Search**: 6.2% ## Is Penn or Ugly Stik more popular in search? - In September 2026, Ugly Stik had more branded searches than Penn among fishing tackle brands worldwide. Ugly Stik had about 49,500 branded searches, while Penn had 36,700. Ugly Stik made up 6.2% of all fishing tackle brand searches we track, and Penn accounted for 4.6%. - The lead changed hands 4 times in the 12 months ending September 2026: Penn took it in November 2025, Ugly Stik took it in December 2025, Penn took it in January 2026, Ugly Stik took it in February 2026. - Across the 12 months ending September 2026, Penn’s share of searches among fishing tackle brands worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches moved from 36K to 36.7K. - Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top fishing tackle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ugly Stik appeared in all four answers. Penn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Penn was listed before Ugly Stik in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano Fishing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Daiwa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Penn | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Berkley | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Ugly Stik | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Abu Garcia | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Rapala | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Okuma | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Black Magic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle brands - Asked ChatGPT "Which fishing tackle brand should I buy?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Ugly Stik - Asked ChatGPT "What are the best fishing tackle brands?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Ugly Stik, 5. Berkley, 6. Rapala, 7. Abu Garcia, 8. Okuma - Asked ChatGPT "What's the best fishing tackle brand for freshwater fishing?": 1. Shimano Fishing, 2. Daiwa, 3. Berkley, 4. Ugly Stik - Searched Google, AI Overview "fishing tackle brands": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Abu Garcia, 5. Berkley, 6. Ugly Stik, 7. Rapala Not named in any answer: Black Magic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fishing tackle brands worldwide in September 2026? - In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches. - In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%. - In September 2026, Penn lost share of searches among fishing tackle brands worldwide, from 5.2% to 4.6%. ## Month by month | Month | Penn estimated searches | Penn Share of Search | Penn rank | Ugly Stik estimated searches | Ugly Stik Share of Search | Ugly Stik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36K | 4.2% | 8 | 40.5K | 4.7% | 7 | | Nov 2025 | 36K | 4.3% | 7 | 33.1K | 4% | 8 | | Dec 2025 | 36K | 4.6% | 8 | 40.5K | 5.2% | 7 | | Jan 2026 | 36K | 4.8% | 7 | 33.1K | 4.4% | 8 | | Feb 2026 | 29.5K | 4% | 8 | 33.1K | 4.5% | 7 | | Mar 2026 | 36.7K | 4.6% | 8 | 49.5K | 6.2% | 7 | | Apr 2026 | 36.7K | 3.9% | 8 | 90.5K | 9.7% | 4 | | May 2026 | 44.9K | 4.8% | 8 | 90.5K | 9.8% | 4 | | Jun 2026 | 44.9K | 4.9% | 8 | 90.5K | 9.9% | 4 | | Jul 2026 | 44.9K | 5.1% | 8 | 74K | 8.5% | 6 | | Aug 2026 | 44.9K | 5.2% | 8 | 74K | 8.6% | 6 | | Sep 2026 | 36.7K | 4.6% | 8 | 49.5K | 6.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Penn’s and Ugly Stik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Penn**: Measured on the search terms “penn fishing”, “penn reel” and “penn rod”, summed into one figure. - **Ugly Stik**: Measured on the search term “ugly stik”. - [Penn profile](/demand/global-en/brands/penn) - [Ugly Stik profile](/demand/global-en/brands/ugly-stik) - [All fishing tackle brands worldwide](/demand/global-en/categories/fishing-tackle-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Penn or Ugly Stik more popular in search? In September 2026, Ugly Stik had more branded searches than Penn among fishing tackle brands worldwide. Ugly Stik had about 49,500 branded searches, while Penn had 36,700. Ugly Stik made up 6.2% of all fishing tackle brand searches we track, and Penn accounted for 4.6%. ## Cite this page Brandwave. "Penn vs Ugly Stik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/penn-vs-ugly-stik This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/penn-vs-ugly-stik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.