--- title: "Penn vs St. Croix: Which is searched more?" description: "Is Penn or St. Croix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/penn-vs-st-croix-rods" publisher: "Brandwave" --- # Penn vs St. Croix: Which is searched more? Is Penn or St. Croix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Penn and St. Croix - **Competitive set**: Fishing rod brands - **Market**: Global - **Month measured**: Sep 2026 - **Penn Share of Search**: 0.82% - **St. Croix Share of Search**: 6.2% ## Is Penn or St. Croix more popular in search? - In September 2026, St. Croix had more branded searches than Penn among fishing rod brands worldwide. St. Croix had about 27,100 branded searches, while Penn had 3,600. St. Croix made up 6.2% of all fishing rod brand searches we track, and Penn accounted for 0.82%. - St. Croix was ahead of Penn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Penn’s share of searches among fishing rod brands worldwide moved from 0.68% to 0.82%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, St. Croix’s share of searches among fishing rod brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches held steady at 27.1K. ## Top fishing rod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St. Croix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Penn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St. Croix was listed before Penn in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ugly Stik | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Daiwa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano Fishing | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | St. Croix | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Penn | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Abu Garcia | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Fenwick | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | G. Loomis | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Okuma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fishing rod brands - Asked ChatGPT "Which fishing rod brand should I buy?": 1. Ugly Stik, 2. Daiwa, 3. Penn - Asked ChatGPT "What are the best fishing rod brands?": 1. Shimano Fishing, 2. Daiwa, 3. St. Croix, 4. G. Loomis, 5. Ugly Stik, 6. Penn, 7. Fenwick, 8. Abu Garcia - Asked ChatGPT "What's the best fishing rod brand for bass fishing?": 1. St. Croix, 2. Shimano Fishing, 3. Daiwa, 4. Ugly Stik - Searched Google, AI Overview "fishing rod brands": 1. Ugly Stik, 2. Shimano Fishing, 3. Fenwick, 4. Daiwa, 5. Penn, 6. St. Croix, 7. G. Loomis - Searched Google, AI Overview "best fishing rod": 1. Abu Garcia, 2. Ugly Stik, 3. St. Croix Not named in any answer: Okuma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fishing rod brands worldwide in September 2026? - In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%. - Estimated monthly branded searches for Penn worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Penn estimated searches | Penn Share of Search | Penn rank | St. Croix estimated searches | St. Croix Share of Search | St. Croix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.68% | 9 | 27.1K | 6.3% | 6 | | Nov 2025 | 2.9K | 0.71% | 9 | 27.1K | 6.7% | 6 | | Dec 2025 | 2.9K | 0.68% | 9 | 27.1K | 6.4% | 6 | | Jan 2026 | 2.9K | 0.71% | 9 | 27.1K | 6.6% | 6 | | Feb 2026 | 2.4K | 0.61% | 9 | 27.1K | 6.9% | 6 | | Mar 2026 | 3.6K | 0.78% | 9 | 40.5K | 8.8% | 6 | | Apr 2026 | 3.6K | 0.67% | 9 | 49.5K | 9.2% | 6 | | May 2026 | 4.4K | 0.77% | 9 | 49.5K | 8.7% | 6 | | Jun 2026 | 4.4K | 0.79% | 9 | 49.5K | 8.9% | 6 | | Jul 2026 | 4.4K | 0.86% | 9 | 40.5K | 7.9% | 6 | | Aug 2026 | 4.4K | 0.9% | 9 | 33.1K | 6.8% | 6 | | Sep 2026 | 3.6K | 0.82% | 9 | 27.1K | 6.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Penn’s and St. Croix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Penn**: Measured on the search term “penn rod”. - **St. Croix**: Measured on the search term “st croix rods”. - [Penn profile](/demand/global-en/brands/penn) - [St. Croix profile](/demand/global-en/brands/st-croix-rods) - [All fishing rod brands worldwide](/demand/global-en/categories/fishing-rod-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Penn or St. Croix more popular in search? In September 2026, St. Croix had more branded searches than Penn among fishing rod brands worldwide. St. Croix had about 27,100 branded searches, while Penn had 3,600. St. Croix made up 6.2% of all fishing rod brand searches we track, and Penn accounted for 0.82%. ## Cite this page Brandwave. "Penn vs St. Croix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/penn-vs-st-croix-rods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/penn-vs-st-croix-rods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.