---
title: "PENN vs Selkirk: Which is searched more?"
description: "Which is more popular in search, PENN or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball balls brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/penn-vs-selkirk"
publisher: "Brandwave"
---

# PENN vs Selkirk: Which is searched more?

Which is more popular in search, PENN or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball balls brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PENN and Selkirk
- **Competitive set**: Pickleball balls brands
- **Market**: Global
- **Month measured**: Sep 2026
- **PENN Share of Search**: 0.23%
- **Selkirk Share of Search**: 37%

## Which is more popular in search, PENN or Selkirk?

- In September 2026, Selkirk had more branded searches than PENN among pickleball balls brands worldwide. Selkirk was estimated to have 8.1K branded searches compared to PENN’s 50, and held a 37% Share of Search versus PENN’s 0.23%.
- Selkirk was ahead of PENN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PENN’s estimated Share of Search among pickleball balls brands worldwide moved from 0.57% to 0.23%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide moved from 27.8% to 37%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

## How did search popularity change for pickleball balls brands worldwide in September 2026?

- In September 2026, Selkirk gained estimated Share of Search among pickleball balls brands worldwide, from 35.4% to 37%.
- Estimated monthly branded searches for PENN worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

## Month by month

| Month | PENN estimated searches | PENN Share of Search | PENN rank | Selkirk estimated searches | Selkirk Share of Search | Selkirk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.57% | 4 | 5.4K | 27.8% | 3 |
| Nov 2025 | 110 | 0.49% | 4 | 6.6K | 29.4% | 2 |
| Dec 2025 | 90 | 0.38% | 4 | 8.1K | 33.8% | 2 |
| Jan 2026 | 110 | 0.34% | 4 | 9.9K | 30.9% | 2 |
| Feb 2026 | 90 | 0.43% | 4 | 8.1K | 38.3% | 2 |
| Mar 2026 | 70 | 0.28% | 4 | 9.9K | 40.1% | 2 |
| Apr 2026 | 50 | 0.2% | 4 | 9.9K | 40.1% | 2 |
| May 2026 | 70 | 0.28% | 4 | 9.9K | 40.1% | 2 |
| Jun 2026 | 50 | 0.27% | 4 | 6.6K | 35.5% | 2 |
| Jul 2026 | 50 | 0.25% | 4 | 8.1K | 40.4% | 2 |
| Aug 2026 | 40 | 0.17% | 4 | 8.1K | 35.4% | 2 |
| Sep 2026 | 50 | 0.23% | 4 | 8.1K | 37% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using PENN’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PENN**: Measured on the search term “penn pickleball balls”.
- **Selkirk**: Measured on the search term “selkirk pickleball”.

- [PENN profile](/demand/global-en/brands/penn)
- [Selkirk profile](/demand/global-en/brands/selkirk)
- [All pickleball balls brands worldwide](/demand/global-en/categories/pickleball-balls-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PENN or Selkirk?

In September 2026, Selkirk had more branded searches than PENN among pickleball balls brands worldwide. Selkirk was estimated to have 8.1K branded searches compared to PENN’s 50, and held a 37% Share of Search versus PENN’s 0.23%.

## Cite this page

Brandwave. "PENN vs Selkirk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/penn-vs-selkirk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/penn-vs-selkirk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.