---
title: "Penguin Random House vs Simon & Schuster: Which is more popular by branded search?"
description: "Which is more popular in search, Penguin Random House or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/penguin-random-house-vs-simon-schuster"
publisher: "Brandwave"
---

# Penguin Random House vs Simon & Schuster: Which is more popular by branded search?

Which is more popular in search, Penguin Random House or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Penguin Random House and Simon & Schuster
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Penguin Random House Share of Search**: 40%
- **Simon & Schuster Share of Search**: 17.9%

## Which is more popular in search, Penguin Random House or Simon & Schuster?

- In August 2026, Penguin Random House had more branded searches than Simon & Schuster among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to Simon & Schuster’s 40.5K, and held a 40% Share of Search versus Simon & Schuster’s 17.9%.
- Penguin Random House was ahead of Simon & Schuster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide moved from 43.2% to 40%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide moved from 19.4% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

## Month by month

| Month | Penguin Random House estimated searches | Penguin Random House Share of Search | Penguin Random House rank | Simon & Schuster estimated searches | Simon & Schuster Share of Search | Simon & Schuster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 43.2% | 1 | 49.5K | 19.4% | 3 |
| Nov 2025 | 90.5K | 39% | 1 | 49.5K | 21.3% | 3 |
| Dec 2025 | 90.5K | 41.2% | 1 | 40.5K | 18.4% | 3 |
| Jan 2026 | 110K | 41% | 1 | 49.5K | 18.4% | 3 |
| Feb 2026 | 90.5K | 42.6% | 1 | 40.5K | 19.1% | 3 |
| Mar 2026 | 110K | 43.5% | 1 | 49.5K | 19.6% | 3 |
| Apr 2026 | 110K | 46.8% | 1 | 40.5K | 17.2% | 3 |
| May 2026 | 90.5K | 43.3% | 1 | 40.5K | 19.4% | 3 |
| Jun 2026 | 74K | 38.8% | 1 | 33.1K | 17.3% | 3 |
| Jul 2026 | 90.5K | 42.2% | 1 | 40.5K | 18.9% | 3 |
| Aug 2026 | 90.5K | 40% | 1 | 40.5K | 17.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Penguin Random House’s and Simon & Schuster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Penguin Random House**: Measured on the search term “penguin random house”.
- **Simon & Schuster**: Measured on the search term “simon and schuster”.

- [Penguin Random House profile](/demand/global-en/brands/penguin-random-house)
- [Simon & Schuster profile](/demand/global-en/brands/simon-schuster)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Penguin Random House or Simon & Schuster?

In August 2026, Penguin Random House had more branded searches than Simon & Schuster among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to Simon & Schuster’s 40.5K, and held a 40% Share of Search versus Simon & Schuster’s 17.9%.

## Cite this page

Brandwave. "Penguin Random House vs Simon & Schuster: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/penguin-random-house-vs-simon-schuster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/penguin-random-house-vs-simon-schuster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.