--- title: "Pencil vs Writer: Which is more popular?" description: "Is Pencil or Writer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pencil-vs-writer-ai" publisher: "Brandwave" --- # Pencil vs Writer: Which is more popular? Is Pencil or Writer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pencil and Writer - **Competitive set**: AI marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Pencil Share of Search**: 5.4% - **Writer Share of Search**: 7.7% ## Is Pencil or Writer more popular in search? - In September 2026, Writer had more branded searches than Pencil among AI marketing platforms worldwide. Writer had about 9,900 branded searches, while Pencil had 6,990. Writer made up 7.7% of all AI marketing platform searches we track, and Pencil accounted for 5.4%. - The lead changed hands 2 times in the 11 months ending September 2026: Pencil took it in January 2026, Writer took it in July 2026. - Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide moved from 2.3% to 5.4%, and its estimated monthly branded searches moved from 6.9K to 7K. - Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K. ## Top AI marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Writer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pencil did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jasper | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Copy.ai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Semrush | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HubSpot Breeze | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blaze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Writer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pencil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Persado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typeface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI marketing platforms - Asked ChatGPT "What are the best AI marketing tools?": 1. Canva, 2. Semrush, 3. Jasper, 4. Klaviyo, 5. HubSpot Breeze - Asked ChatGPT "Which AI platform is best for creating marketing content at scale?": 1. Jasper, 2. Copy.ai, 3. Writer - Asked ChatGPT "What AI tools do marketing teams use to run campaigns?": 1. Canva, 2. Klaviyo, 3. Jasper, 4. Semrush, 5. HubSpot Breeze - Searched Google, AI Overview "ai marketing tools": 1. Jasper, 2. Copy.ai, 3. Canva, 4. HubSpot Breeze - Searched Google, AI Overview "ai marketing platform": 1. Jasper, 2. Copy.ai, 3. Blaze Not named in any answer: Albert, Pencil, Persado and Typeface. Brands are listed in the order each answer named them. The answers were collected in the United States on October 23, 2026. ## How did search popularity change for AI marketing platforms worldwide in September 2026? - In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%. - In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%. ## How has branded search for Pencil and Writer changed worldwide over the last 12 months? | Month | Pencil estimated searches | Pencil Share of Search | Pencil rank | Writer estimated searches | Writer Share of Search | Writer rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.9K | 2.3% | 6 | 18.1K | 5.9% | 5 | | Dec 2025 | 5.7K | 2.5% | 6 | 14.8K | 6.5% | 5 | | Jan 2026 | 18.4K | 6.1% | 5 | 14.8K | 4.9% | 6 | | Feb 2026 | 33.4K | 11.8% | 3 | 14.8K | 5.2% | 6 | | Mar 2026 | 49.8K | 15.2% | 3 | 14.8K | 4.5% | 6 | | Apr 2026 | 22.5K | 8.3% | 4 | 14.8K | 5.4% | 6 | | May 2026 | 15.1K | 6.9% | 4 | 12.1K | 5.5% | 6 | | Jun 2026 | 12.4K | 7% | 4 | 9.9K | 5.6% | 5 | | Jul 2026 | 8.5K | 5.7% | 5 | 9.9K | 6.7% | 4 | | Aug 2026 | 6.9K | 4.8% | 5 | 9.9K | 6.9% | 4 | | Sep 2026 | 7K | 5.4% | 5 | 9.9K | 7.7% | 4 | | Oct 2026 | — | — | — | — | — | — | ## How are Pencil’s and Writer’s branded searches counted? Brandwave collects information about searches that people make online using Pencil’s and Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pencil**: Measured on the search terms “pencil ai” and “pencil creative”, summed into one figure. - **Writer**: Measured on the search term “writer ai”. - [Pencil profile](/demand/global-en/brands/pencil) - [Writer profile](/demand/global-en/brands/writer-ai) - [All AI marketing platforms worldwide](/demand/global-en/categories/ai-marketing-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pencil or Writer more popular in search? In September 2026, Writer had more branded searches than Pencil among AI marketing platforms worldwide. Writer had about 9,900 branded searches, while Pencil had 6,990. Writer made up 7.7% of all AI marketing platform searches we track, and Pencil accounted for 5.4%. ## Cite this page Brandwave. "Pencil vs Writer: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/pencil-vs-writer-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pencil-vs-writer-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.