---
title: "Peloton vs Strava: Which is more popular by branded search?"
description: "Which is more popular in search, Peloton or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/peloton-vs-strava"
publisher: "Brandwave"
---

# Peloton vs Strava: Which is more popular by branded search?

Which is more popular in search, Peloton or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Peloton and Strava
- **Competitive set**: Fitness apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Peloton Share of Search**: 0.46%
- **Strava Share of Search**: 84.8%

## Which is more popular in search, Peloton or Strava?

- In August 2026, Strava had more branded searches than Peloton among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to Peloton’s 12.1K, and held an 84.8% Share of Search versus Peloton’s 0.46%.
- Strava was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps worldwide moved from 0.52% to 0.46%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide moved from 78.9% to 84.8%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for fitness apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.
- Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Strava estimated searches | Strava Share of Search | Strava rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.52% | 4 | 2.2M | 78.9% | 1 |
| Nov 2025 | 14.8K | 0.64% | 4 | 1.8M | 78.6% | 1 |
| Dec 2025 | 18.1K | 0.81% | 4 | 1.8M | 81.6% | 1 |
| Jan 2026 | 22.2K | 0.75% | 4 | 2.2M | 75.3% | 1 |
| Feb 2026 | 18.1K | 0.78% | 4 | 1.8M | 78.7% | 1 |
| Mar 2026 | 12.1K | 0.43% | 4 | 2.2M | 79.2% | 1 |
| Apr 2026 | 12.1K | 0.43% | 4 | 2.2M | 79.2% | 1 |
| May 2026 | 12.1K | 0.44% | 4 | 2.2M | 82.1% | 1 |
| Jun 2026 | 12.1K | 0.46% | 4 | 2.2M | 84.8% | 1 |
| Jul 2026 | 12.1K | 0.54% | 4 | 1.8M | 82% | 1 |
| Aug 2026 | 12.1K | 0.46% | 4 | 2.2M | 84.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Peloton’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Peloton**: Measured on the search term “peloton app”.
- **Strava**: Measured on the search term “strava”.

- [Peloton profile](/demand/global-en/brands/peloton)
- [Strava profile](/demand/global-en/brands/strava)
- [All fitness apps worldwide](/demand/global-en/categories/fitness-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Peloton or Strava?

In August 2026, Strava had more branded searches than Peloton among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to Peloton’s 12.1K, and held an 84.8% Share of Search versus Peloton’s 0.46%.

## Cite this page

Brandwave. "Peloton vs Strava: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/peloton-vs-strava

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peloton-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.