--- title: "Peloton vs Sole Fitness: Which is searched more?" description: "Is Peloton or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/peloton-vs-sole-fitness" publisher: "Brandwave" --- # Peloton vs Sole Fitness: Which is searched more? Is Peloton or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peloton and Sole Fitness - **Competitive set**: Treadmill brands - **Market**: Global - **Month measured**: Sep 2026 - **Peloton Share of Search**: 44.3% - **Sole Fitness Share of Search**: 1% ## Is Peloton or Sole Fitness more popular in search? - In September 2026, Peloton had more branded searches than Sole Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 44.3% of all treadmill brand searches we track, and Sole Fitness accounted for 1%. - Peloton was ahead of Sole Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K. - Across the 12 months ending September 2026, Sole Fitness’ share of searches among treadmill brands worldwide moved from 0.93% to 1%, and its estimated monthly branded searches moved from 21.7K to 18.4K. ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before Peloton in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for treadmill brands worldwide in September 2026? - Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## Month by month | Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Sole Fitness estimated searches | Sole Fitness Share of Search | Sole Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 50.2% | 1 | 21.7K | 0.93% | 5 | | Nov 2025 | 1.1M | 46.7% | 1 | 32.5K | 1.3% | 5 | | Dec 2025 | 1.2M | 47% | 1 | 32.5K | 1.3% | 5 | | Jan 2026 | 1.2M | 40.8% | 1 | 38.5K | 1.3% | 5 | | Feb 2026 | 947K | 43.9% | 1 | 26.6K | 1.2% | 5 | | Mar 2026 | 924K | 42.9% | 1 | 22.5K | 1% | 5 | | Apr 2026 | 924K | 44.2% | 1 | 19.2K | 0.92% | 5 | | May 2026 | 924K | 45.4% | 1 | 22.5K | 1.1% | 5 | | Jun 2026 | 788K | 41.5% | 1 | 18.4K | 0.97% | 5 | | Jul 2026 | 788K | 40.9% | 1 | 21.7K | 1.1% | 5 | | Aug 2026 | 788K | 43.9% | 1 | 22.5K | 1.3% | 5 | | Sep 2026 | 788K | 44.3% | 1 | 18.4K | 1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Peloton’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - **Sole Fitness**: Measured on the search terms “sole fitness” and “sole treadmill”, summed into one figure. - [Peloton profile](/demand/global-en/brands/peloton) - [Sole Fitness profile](/demand/global-en/brands/sole-fitness) - [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peloton or Sole Fitness more popular in search? In September 2026, Peloton had more branded searches than Sole Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 44.3% of all treadmill brand searches we track, and Sole Fitness accounted for 1%. ## Cite this page Brandwave. "Peloton vs Sole Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peloton-vs-sole-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peloton-vs-sole-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.