---
title: "Peloton vs Planet Fitness: Which is searched more?"
description: "Which is more popular in search, Peloton or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Stairmaster brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/peloton-vs-planet-fitness"
publisher: "Brandwave"
---

# Peloton vs Planet Fitness: Which is searched more?

Which is more popular in search, Peloton or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Stairmaster brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Peloton and Planet Fitness
- **Competitive set**: Stairmaster brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Peloton Share of Search**: 6.1%
- **Planet Fitness Share of Search**: 85.8%

## Which is more popular in search, Peloton or Planet Fitness?

- In September 2026, Planet Fitness had more branded searches than Peloton among stairmaster brands worldwide. Planet Fitness was estimated to have 11.1M branded searches compared to Peloton’s 788K, and held an 85.8% Share of Search versus Peloton’s 6.1%.
- Planet Fitness was ahead of Peloton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stairmaster brands worldwide moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among stairmaster brands worldwide moved from 82.2% to 85.8%, and its estimated monthly branded searches held steady at 11.1M.

## How did search popularity change for stairmaster brands worldwide in September 2026?

- Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

## Month by month

| Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Planet Fitness estimated searches | Planet Fitness Share of Search | Planet Fitness rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 8.7% | 2 | 11.1M | 82.2% | 1 |
| Nov 2025 | 1.1M | 8.4% | 2 | 11.1M | 81.5% | 1 |
| Dec 2025 | 1.2M | 8.5% | 2 | 11.1M | 81.5% | 1 |
| Jan 2026 | 1.2M | 7.1% | 2 | 13.6M | 82.1% | 1 |
| Feb 2026 | 947K | 7.1% | 2 | 11.1M | 83.4% | 1 |
| Mar 2026 | 924K | 5.8% | 2 | 13.6M | 86% | 1 |
| Apr 2026 | 924K | 7% | 2 | 11.1M | 83.8% | 1 |
| May 2026 | 924K | 5.9% | 2 | 13.6M | 86.6% | 1 |
| Jun 2026 | 788K | 5.1% | 2 | 13.6M | 87.5% | 1 |
| Jul 2026 | 788K | 5.1% | 2 | 13.6M | 87.2% | 1 |
| Aug 2026 | 788K | 6.1% | 2 | 11.1M | 85.7% | 1 |
| Sep 2026 | 788K | 6.1% | 2 | 11.1M | 85.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Peloton’s and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure.
- **Planet Fitness**: Measured on the search term “planet fitness”.

- [Peloton profile](/demand/global-en/brands/peloton)
- [Planet Fitness profile](/demand/global-en/brands/planet-fitness)
- [All stairmaster brands worldwide](/demand/global-en/categories/stairmaster-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Peloton or Planet Fitness?

In September 2026, Planet Fitness had more branded searches than Peloton among stairmaster brands worldwide. Planet Fitness was estimated to have 11.1M branded searches compared to Peloton’s 788K, and held an 85.8% Share of Search versus Peloton’s 6.1%.

## Cite this page

Brandwave. "Peloton vs Planet Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peloton-vs-planet-fitness

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peloton-vs-planet-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.