---
title: "Pelican vs Thule: Which is searched more?"
description: "Which is more popular in search, Pelican or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pelican-vs-thule"
publisher: "Brandwave"
---

# Pelican vs Thule: Which is searched more?

Which is more popular in search, Pelican or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pelican and Thule
- **Competitive set**: Laptop case brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pelican Share of Search**: 12.1%
- **Thule Share of Search**: 26.7%

## Which is more popular in search, Pelican or Thule?

- In September 2026, Thule had more branded searches than Pelican among laptop case brands worldwide. Thule was estimated to have 301K branded searches compared to Pelican’s 137K, and held a 26.7% Share of Search versus Pelican’s 12.1%.
- Thule was ahead of Pelican in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among laptop case brands worldwide moved from 12.2% to 12.1%, and its estimated monthly branded searches held steady at 137K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop case brands worldwide moved from 26.9% to 26.7%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for laptop case brands worldwide in September 2026?

- In September 2026, Pelican gained estimated Share of Search among laptop case brands worldwide, from 11.5% to 12.1%.
- In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 30.8% to 26.7%.

## Month by month

| Month | Pelican estimated searches | Pelican Share of Search | Pelican rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 137K | 12.2% | 3 | 301K | 26.9% | 2 |
| Nov 2025 | 137K | 10.2% | 3 | 368K | 27.5% | 2 |
| Dec 2025 | 137K | 10.2% | 3 | 368K | 27.5% | 2 |
| Jan 2026 | 137K | 10.8% | 3 | 450K | 35.5% | 2 |
| Feb 2026 | 137K | 12.4% | 3 | 301K | 27.3% | 2 |
| Mar 2026 | 137K | 11.7% | 3 | 368K | 31.5% | 2 |
| Apr 2026 | 137K | 11.7% | 3 | 368K | 31.5% | 2 |
| May 2026 | 137K | 10.8% | 3 | 450K | 35.5% | 2 |
| Jun 2026 | 137K | 11.7% | 3 | 368K | 31.5% | 2 |
| Jul 2026 | 137K | 10.8% | 3 | 450K | 35.5% | 2 |
| Aug 2026 | 137K | 11.5% | 3 | 368K | 30.8% | 2 |
| Sep 2026 | 137K | 12.1% | 3 | 301K | 26.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pelican’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pelican**: Measured on the search terms “pelican case” and “pelican laptop case”, summed into one figure.
- **Thule**: Measured on the search term “thule”.

- [Pelican profile](/demand/global-en/brands/pelican)
- [Thule profile](/demand/global-en/brands/thule)
- [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pelican or Thule?

In September 2026, Thule had more branded searches than Pelican among laptop case brands worldwide. Thule was estimated to have 301K branded searches compared to Pelican’s 137K, and held a 26.7% Share of Search versus Pelican’s 12.1%.

## Cite this page

Brandwave. "Pelican vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pelican-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pelican-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.