--- title: "Pelican vs RTIC: Which is searched more?" description: "Is Pelican or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pelican-vs-rtic" publisher: "Brandwave" --- # Pelican vs RTIC: Which is searched more? Is Pelican or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pelican and RTIC - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **Pelican Share of Search**: 1.1% - **RTIC Share of Search**: 13.7% ## Is Pelican or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Pelican among cooler box brands worldwide. RTIC had about 220,000 branded searches, while Pelican had 18,400. RTIC made up 13.7% of all cooler box brand searches we track, and Pelican accounted for 1.1%. - RTIC was ahead of Pelican in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pelican’s share of searches among cooler box brands worldwide moved from 0.8% to 1.1%, and its estimated monthly branded searches moved from 12.3K to 18.4K. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide moved from 13% to 13.7%, and its estimated monthly branded searches moved from 201K to 220K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. Pelican was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RTIC was listed before Pelican in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. RTIC, 2. Coleman, 3. Engel, 4. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Esky, Dometic and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 14.6% to 13.7%. - Estimated monthly branded searches for Pelican worldwide rose 49.1% over 12 measured months, from 12.3K to 18.4K in September 2026. ## Month by month | Month | Pelican estimated searches | Pelican Share of Search | Pelican rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 0.8% | 8 | 201K | 13% | 4 | | Nov 2025 | 15K | 0.9% | 8 | 275K | 16.4% | 3 | | Dec 2025 | 12.4K | 0.7% | 8 | 275K | 15.6% | 3 | | Jan 2026 | 10.1K | 0.66% | 8 | 148K | 9.7% | 5 | | Feb 2026 | 10.1K | 0.71% | 8 | 148K | 10.4% | 4 | | Mar 2026 | 15.1K | 0.89% | 8 | 201K | 11.8% | 4 | | Apr 2026 | 18.4K | 1.1% | 8 | 226K | 13.1% | 4 | | May 2026 | 22.6K | 1.1% | 8 | 336K | 16.6% | 3 | | Jun 2026 | 27.7K | 1.3% | 8 | 411K | 18.6% | 3 | | Jul 2026 | 27.6K | 1.2% | 8 | 366K | 16.2% | 3 | | Aug 2026 | 22.6K | 1.1% | 8 | 300K | 14.6% | 3 | | Sep 2026 | 18.4K | 1.1% | 8 | 220K | 13.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Pelican’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pelican**: Measured on the search terms “pelican backpack cooler”, “pelican cooler” and “pelican cooler box”, summed into one figure. - **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure. - [Pelican profile](/demand/global-en/brands/pelican) - [RTIC profile](/demand/global-en/brands/rtic) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pelican or RTIC more popular in search? In September 2026, RTIC had more branded searches than Pelican among cooler box brands worldwide. RTIC had about 220,000 branded searches, while Pelican had 18,400. RTIC made up 13.7% of all cooler box brand searches we track, and Pelican accounted for 1.1%. ## Cite this page Brandwave. "Pelican vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pelican-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pelican-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.