---
title: "Pelican vs Perception: Which is more popular by branded search?"
description: "Which is more popular in search, Pelican or Perception? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pelican-vs-perception"
publisher: "Brandwave"
---

# Pelican vs Perception: Which is more popular by branded search?

Which is more popular in search, Pelican or Perception? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pelican and Perception
- **Competitive set**: Kayak brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Pelican Share of Search**: 21.8%
- **Perception Share of Search**: 8%

## Which is more popular in search, Pelican or Perception?

- In August 2026, Pelican had more branded searches than Perception among kayak brands worldwide. Pelican was estimated to have 550K branded searches compared to Perception’s 201K, and held a 21.8% Share of Search versus Perception’s 8%.
- Pelican was ahead of Perception in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide moved from 44.3% to 21.8%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide moved from 13.3% to 8%, and its estimated monthly branded searches moved from 301K to 201K.

## How did search popularity change for kayak brands worldwide in August 2026?

- In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.
- In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.

## Month by month

| Month | Pelican estimated searches | Pelican Share of Search | Pelican rank | Perception estimated searches | Perception Share of Search | Perception rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 44.3% | 1 | 301K | 13.3% | 3 |
| Nov 2025 | 1.2M | 52.5% | 1 | 301K | 13% | 3 |
| Dec 2025 | 1.2M | 53.8% | 1 | 246K | 10.9% | 3 |
| Jan 2026 | 1M | 46% | 1 | 368K | 16.9% | 3 |
| Feb 2026 | 1M | 48.8% | 1 | 246K | 12% | 3 |
| Mar 2026 | 1M | 44.8% | 1 | 246K | 11% | 3 |
| Apr 2026 | 823K | 35.8% | 2 | 246K | 10.7% | 3 |
| May 2026 | 673K | 29% | 2 | 246K | 10.6% | 4 |
| Jun 2026 | 550K | 21.5% | 3 | 201K | 7.9% | 4 |
| Jul 2026 | 550K | 23.1% | 2 | 201K | 8.5% | 4 |
| Aug 2026 | 550K | 21.8% | 2 | 201K | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pelican’s and Perception’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pelican**: Measured on the search term “pelican”.
- **Perception**: Measured on the search term “perception”.

- [Pelican profile](/demand/global-en/brands/pelican)
- [Perception profile](/demand/global-en/brands/perception)
- [All kayak brands worldwide](/demand/global-en/categories/kayak-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pelican or Perception?

In August 2026, Pelican had more branded searches than Perception among kayak brands worldwide. Pelican was estimated to have 550K branded searches compared to Perception’s 201K, and held a 21.8% Share of Search versus Perception’s 8%.

## Cite this page

Brandwave. "Pelican vs Perception: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pelican-vs-perception

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pelican-vs-perception. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.