--- title: "Peet's Coffee vs Stumptown: Which is searched more?" description: "Is Peet's Coffee or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-stumptown" publisher: "Brandwave" --- # Peet's Coffee vs Stumptown: Which is searched more? Is Peet's Coffee or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peet's Coffee and Stumptown - **Competitive set**: Coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **Peet's Coffee Share of Search**: 23.9% - **Stumptown Share of Search**: 5.9% ## Is Peet's Coffee or Stumptown more popular in search? - In September 2026, Peet's Coffee had more branded searches than Stumptown among coffee brands worldwide. Peet's Coffee had about 550,000 branded searches, while Stumptown had 135,000. Peet's Coffee made up 23.9% of all coffee brand searches we track, and Stumptown accounted for 5.9%. - Peet's Coffee was ahead of Stumptown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide moved from 22.3% to 23.9%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands worldwide moved from 8.2% to 5.9%, and its estimated monthly branded searches moved from 201K to 135K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stumptown was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peet's Coffee was listed before Stumptown in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lavazza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Café Bustelo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Stumptown | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | La Colombe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kicking Horse Coffee | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Peet's Coffee, 2. Lavazza, 3. Café Bustelo, 4. La Colombe - Asked ChatGPT "What are the best coffee brands?": 1. Peet's Coffee, 2. Stumptown, 3. Lavazza, 4. La Colombe, 5. Café Bustelo, 6. Kicking Horse Coffee - Asked ChatGPT "What's the best coffee brand for everyday drinking?": 1. Peet's Coffee, 2. Lavazza, 3. Kicking Horse Coffee - Searched Google, AI Overview "coffee brands": 1. Peet's Coffee, 2. Café Bustelo, 3. Stumptown, 4. La Colombe - Searched Google, AI Overview "instant coffee brands": 1. Nescafé, 2. Café Bustelo Not named in any answer: Illy and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches. - Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | Stumptown estimated searches | Stumptown Share of Search | Stumptown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 22.3% | 2 | 201K | 8.2% | 4 | | Nov 2025 | 550K | 22.9% | 2 | 165K | 6.9% | 6 | | Dec 2025 | 550K | 23.1% | 2 | 135K | 5.7% | 6 | | Jan 2026 | 673K | 26.6% | 2 | 135K | 5.3% | 6 | | Feb 2026 | 450K | 22% | 2 | 135K | 6.6% | 6 | | Mar 2026 | 450K | 20.9% | 2 | 135K | 6.3% | 6 | | Apr 2026 | 450K | 20.5% | 2 | 135K | 6.1% | 6 | | May 2026 | 550K | 22% | 2 | 165K | 6.6% | 5 | | Jun 2026 | 450K | 19.5% | 2 | 135K | 5.8% | 6 | | Jul 2026 | 450K | 20.7% | 2 | 135K | 6.2% | 6 | | Aug 2026 | 550K | 23.9% | 2 | 135K | 5.9% | 6 | | Sep 2026 | 550K | 23.9% | 2 | 135K | 5.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Peet's Coffee’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peet's Coffee**: Measured on the search term “peets coffee”. - **Stumptown**: Measured on the search term “stumptown”. - [Peet's Coffee profile](/demand/global-en/brands/peets-coffee) - [Stumptown profile](/demand/global-en/brands/stumptown) - [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peet's Coffee or Stumptown more popular in search? In September 2026, Peet's Coffee had more branded searches than Stumptown among coffee brands worldwide. Peet's Coffee had about 550,000 branded searches, while Stumptown had 135,000. Peet's Coffee made up 23.9% of all coffee brand searches we track, and Stumptown accounted for 5.9%. ## Cite this page Brandwave. "Peet's Coffee vs Stumptown: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-stumptown This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-stumptown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.