--- title: "Peet's Coffee vs Starbucks: Which is searched more?" description: "Is Peet's Coffee or Starbucks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-starbucks" publisher: "Brandwave" --- # Peet's Coffee vs Starbucks: Which is searched more? Is Peet's Coffee or Starbucks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peet's Coffee and Starbucks - **Competitive set**: Coffee pod brands - **Market**: Global - **Month measured**: Sep 2026 - **Peet's Coffee Share of Search**: 1.5% - **Starbucks Share of Search**: 84.7% ## Is Peet's Coffee or Starbucks more popular in search? - In September 2026, Starbucks had more branded searches than Peet's Coffee among coffee pod brands worldwide. Starbucks had about 30.4 million branded searches, while Peet's Coffee had 550,000. Starbucks made up 84.7% of all coffee pod brand searches we track, and Peet's Coffee accounted for 1.5%. - Starbucks was ahead of Peet's Coffee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands worldwide moved from 89.1% to 84.7%, and its estimated monthly branded searches moved from 45.5M to 30.4M. ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starbucks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Peet's Coffee was listed before Starbucks in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Mountain Coffee Roasters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Starbucks | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The Original Donut Shop | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lavazza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'OR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy?": 1. Peet's Coffee, 2. Green Mountain Coffee Roasters, 3. The Original Donut Shop, 4. Nespresso - Asked ChatGPT "What are the best coffee pod brands?": 1. Nespresso, 2. Peet's Coffee, 3. Starbucks, 4. Lavazza, 5. Green Mountain Coffee Roasters - Asked ChatGPT "What's the best coffee pod brand for everyday coffee?": 1. The Original Donut Shop, 2. Nespresso - Searched Google, AI Overview "coffee pods": 1. Nespresso, 2. Green Mountain Coffee Roasters, 3. Starbucks - Searched Google, AI Overview "coffee pod brands": 1. Peet's Coffee, 2. Starbucks, 3. Green Mountain Coffee Roasters, 4. Nespresso, 5. The Original Donut Shop Not named in any answer: Dolce Gusto, Illy, L'OR and Grind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coffee pod brands worldwide in September 2026? - Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026. ## Month by month | Month | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 1.1% | 4 | 45.5M | 89.1% | 1 | | Nov 2025 | 550K | 0.87% | 4 | 55.6M | 88.2% | 1 | | Dec 2025 | 550K | 0.89% | 4 | 55.6M | 89.8% | 1 | | Jan 2026 | 673K | 1.6% | 4 | 37.2M | 86.6% | 1 | | Feb 2026 | 450K | 1.3% | 4 | 30.4M | 85.3% | 1 | | Mar 2026 | 450K | 1.3% | 4 | 30.4M | 84.7% | 1 | | Apr 2026 | 450K | 1.3% | 4 | 30.4M | 84.9% | 1 | | May 2026 | 550K | 1.5% | 4 | 30.4M | 84.6% | 1 | | Jun 2026 | 450K | 1.3% | 4 | 30.4M | 85% | 1 | | Jul 2026 | 450K | 1.3% | 4 | 30.4M | 86.4% | 1 | | Aug 2026 | 550K | 1.5% | 4 | 30.4M | 84.7% | 1 | | Sep 2026 | 550K | 1.5% | 4 | 30.4M | 84.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Peet's Coffee’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peet's Coffee**: Measured on the search term “peets coffee”. - **Starbucks**: Measured on the search term “starbucks”. - [Peet's Coffee profile](/demand/global-en/brands/peets-coffee) - [Starbucks profile](/demand/global-en/brands/starbucks) - [All coffee pod brands worldwide](/demand/global-en/categories/coffee-pod-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peet's Coffee or Starbucks more popular in search? In September 2026, Starbucks had more branded searches than Peet's Coffee among coffee pod brands worldwide. Starbucks had about 30.4 million branded searches, while Peet's Coffee had 550,000. Starbucks made up 84.7% of all coffee pod brand searches we track, and Peet's Coffee accounted for 1.5%. ## Cite this page Brandwave. "Peet's Coffee vs Starbucks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-starbucks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peets-coffee-vs-starbucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.