---
title: "Peanut Butter & Co vs Vegemite: Which is searched more?"
description: "Which is more popular in search, Peanut Butter & Co or Vegemite? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/peanut-butter-and-co-vs-vegemite"
publisher: "Brandwave"
---

# Peanut Butter & Co vs Vegemite: Which is searched more?

Which is more popular in search, Peanut Butter & Co or Vegemite? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Peanut Butter & Co and Vegemite
- **Competitive set**: Spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Peanut Butter & Co Share of Search**: 0.31%
- **Vegemite Share of Search**: 16.2%

## Which is more popular in search, Peanut Butter & Co or Vegemite?

- In August 2026, Vegemite had more branded searches than Peanut Butter & Co among spreads worldwide. Vegemite was estimated to have 368K branded searches compared to Peanut Butter & Co’s 7K, and held a 16.2% Share of Search versus Peanut Butter & Co’s 0.31%.
- Vegemite was ahead of Peanut Butter & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peanut Butter & Co’s estimated Share of Search among spreads worldwide held steady at 0.31%, and its estimated monthly branded searches moved from 6.7K to 7K.
- Across the 11 months ending August 2026, Vegemite’s estimated Share of Search among spreads worldwide moved from 13.8% to 16.2%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 18.4% to 16.2%.

## Month by month

| Month | Peanut Butter & Co estimated searches | Peanut Butter & Co Share of Search | Peanut Butter & Co rank | Vegemite estimated searches | Vegemite Share of Search | Vegemite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.7K | 0.31% | 6 | 301K | 13.8% | 3 |
| Nov 2025 | 6.7K | 0.3% | 6 | 368K | 16.3% | 2 |
| Dec 2025 | 5.9K | 0.3% | 6 | 301K | 15.3% | 3 |
| Jan 2026 | 7K | 0.36% | 6 | 368K | 19% | 2 |
| Feb 2026 | 6.7K | 0.29% | 6 | 301K | 12.9% | 2 |
| Mar 2026 | 6.7K | 0.31% | 6 | 368K | 16.9% | 2 |
| Apr 2026 | 7.9K | 0.36% | 6 | 368K | 16.6% | 2 |
| May 2026 | 6.7K | 0.29% | 6 | 368K | 16.1% | 3 |
| Jun 2026 | 8.8K | 0.33% | 6 | 823K | 31.3% | 2 |
| Jul 2026 | 7K | 0.35% | 6 | 368K | 18.4% | 2 |
| Aug 2026 | 7K | 0.31% | 6 | 368K | 16.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Peanut Butter & Co’s and Vegemite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Peanut Butter & Co**: Measured on the search terms “peanut butter and co”, “peanut butter co” and “peanutbutterco”, summed into one figure.
- **Vegemite**: Measured on the search term “vegemite”.

- [Peanut Butter & Co profile](/demand/global-en/brands/peanut-butter-and-co)
- [Vegemite profile](/demand/global-en/brands/vegemite)
- [All spreads worldwide](/demand/global-en/categories/spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Peanut Butter & Co or Vegemite?

In August 2026, Vegemite had more branded searches than Peanut Butter & Co among spreads worldwide. Vegemite was estimated to have 368K branded searches compared to Peanut Butter & Co’s 7K, and held a 16.2% Share of Search versus Peanut Butter & Co’s 0.31%.

## Cite this page

Brandwave. "Peanut Butter & Co vs Vegemite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peanut-butter-and-co-vs-vegemite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peanut-butter-and-co-vs-vegemite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.