---
title: "Peak Design vs Thule: Which is searched more?"
description: "Is Peak Design or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/peak-design-vs-thule"
publisher: "Brandwave"
---

# Peak Design vs Thule: Which is searched more?

Is Peak Design or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Peak Design and Thule
- **Competitive set**: Packing cube brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Peak Design Share of Search**: 61.4%
- **Thule Share of Search**: 0.89%

## Is Peak Design or Thule more popular in search?

- In September 2026, Peak Design had more branded searches than Thule among packing cube brands worldwide. Peak Design had about 201,000 branded searches, while Thule had 2,900. Peak Design made up 61.4% of all packing cube brand searches we track, and Thule accounted for 0.89%.
- Peak Design was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among packing cube brands worldwide moved from 63.9% to 61.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for packing cube brands worldwide in September 2026?

- In September 2026, Peak Design gained share of searches among packing cube brands worldwide, from 53.7% to 61.4%.
- In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.

## Month by month

| Month | Peak Design estimated searches | Peak Design Share of Search | Peak Design rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 63.9% | 1 | 2.4K | 0.76% | 7 |
| Nov 2025 | 246K | 65.7% | 1 | 3.6K | 0.96% | 4 |
| Dec 2025 | 201K | 63.5% | 1 | 3.6K | 1.1% | 6 |
| Jan 2026 | 201K | 60.9% | 1 | 2.9K | 0.88% | 7 |
| Feb 2026 | 165K | 60.9% | 1 | 2.4K | 0.89% | 7 |
| Mar 2026 | 201K | 61.1% | 1 | 2.9K | 0.88% | 7 |
| Apr 2026 | 165K | 56.5% | 1 | 2.9K | 0.99% | 6 |
| May 2026 | 201K | 56.7% | 1 | 3.6K | 1% | 5 |
| Jun 2026 | 201K | 56.8% | 1 | 3.6K | 1% | 5 |
| Jul 2026 | 165K | 47.7% | 1 | 12.1K | 3.5% | 4 |
| Aug 2026 | 201K | 53.7% | 1 | 4.4K | 1.2% | 4 |
| Sep 2026 | 201K | 61.4% | 1 | 2.9K | 0.89% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Peak Design’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Peak Design**: Measured on the search term “peak design”.
- **Thule**: Measured on the search term “thule packing cubes”.

- [Peak Design profile](/demand/global-en/brands/peak-design)
- [Thule profile](/demand/global-en/brands/thule)
- [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Peak Design or Thule more popular in search?

In September 2026, Peak Design had more branded searches than Thule among packing cube brands worldwide. Peak Design had about 201,000 branded searches, while Thule had 2,900. Peak Design made up 61.4% of all packing cube brand searches we track, and Thule accounted for 0.89%.

## Cite this page

Brandwave. "Peak Design vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peak-design-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peak-design-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.