--- title: "Peak Design vs Sea to Summit: Which is more popular by branded search?" description: "Which is more popular in search, Peak Design or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/peak-design-vs-sea-to-summit" publisher: "Brandwave" --- # Peak Design vs Sea to Summit: Which is more popular by branded search? Which is more popular in search, Peak Design or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peak Design and Sea to Summit - **Competitive set**: Packing cube brands - **Market**: Global - **Month measured**: Aug 2026 - **Peak Design Share of Search**: 56.1% - **Sea to Summit Share of Search**: 29.2% ## Which is more popular in search, Peak Design or Sea to Summit? - In August 2026, Peak Design had more branded searches than Sea to Summit among packing cube brands worldwide. Peak Design was estimated to have 211K branded searches compared to Sea to Summit’s 110K, and held a 56.1% Share of Search versus Sea to Summit’s 29.2%. - Peak Design was ahead of Sea to Summit in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among packing cube brands worldwide moved from 66.2% to 56.1%, and its estimated monthly branded searches held steady at 211K. - Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among packing cube brands worldwide moved from 18.9% to 29.2%, and its estimated monthly branded searches moved from 60.5K to 110K. ## How did search popularity change for packing cube brands worldwide in August 2026? - In August 2026, Peak Design gained estimated Share of Search among packing cube brands worldwide, from 51.2% to 56.1%. - In August 2026, Sea to Summit lost estimated Share of Search among packing cube brands worldwide, from 32.5% to 29.2%. ## Month by month | Month | Peak Design estimated searches | Peak Design Share of Search | Peak Design rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 211K | 66.2% | 1 | 60.5K | 18.9% | 2 | | Nov 2025 | 261K | 68.3% | 1 | 74K | 19.3% | 2 | | Dec 2025 | 214K | 66.4% | 1 | 60.5K | 18.8% | 2 | | Jan 2026 | 211K | 63.4% | 1 | 74K | 22.2% | 2 | | Feb 2026 | 174K | 63.3% | 1 | 60.5K | 22.1% | 2 | | Mar 2026 | 214K | 63.8% | 1 | 74K | 22.1% | 2 | | Apr 2026 | 175K | 59.2% | 1 | 74K | 25% | 2 | | May 2026 | 211K | 59.1% | 1 | 90.5K | 25.3% | 2 | | Jun 2026 | 211K | 59.2% | 1 | 90.5K | 25.3% | 2 | | Jul 2026 | 173K | 51.2% | 1 | 110K | 32.5% | 2 | | Aug 2026 | 211K | 56.1% | 1 | 110K | 29.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Peak Design’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peak Design**: Measured on the search terms “peak design”, “peak design travel backpack”, “peakdesign”, “peakdesign com” and “travel backpack peak design”, summed into one figure. - **Sea to Summit**: Measured on the search term “sea to summit”. - [Peak Design profile](/demand/global-en/brands/peak-design) - [Sea to Summit profile](/demand/global-en/brands/sea-to-summit) - [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Peak Design or Sea to Summit? In August 2026, Peak Design had more branded searches than Sea to Summit among packing cube brands worldwide. Peak Design was estimated to have 211K branded searches compared to Sea to Summit’s 110K, and held a 56.1% Share of Search versus Sea to Summit’s 29.2%. ## Cite this page Brandwave. "Peak Design vs Sea to Summit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/peak-design-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peak-design-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.