---
title: "pdfFiller vs Smallpdf: Which is more popular by branded search?"
description: "Which is more popular in search, pdfFiller or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF editing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pdffiller-vs-smallpdf"
publisher: "Brandwave"
---

# pdfFiller vs Smallpdf: Which is more popular by branded search?

Which is more popular in search, pdfFiller or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF editing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: pdfFiller and Smallpdf
- **Competitive set**: PDF editing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **pdfFiller Share of Search**: 3.8%
- **Smallpdf Share of Search**: 63.7%

## Which is more popular in search, pdfFiller or Smallpdf?

- In August 2026, Smallpdf had more branded searches than pdfFiller among PDF editing platforms worldwide. Smallpdf was estimated to have 1.5M branded searches compared to pdfFiller’s 93K, and held a 63.7% Share of Search versus pdfFiller’s 3.8%.
- Smallpdf was ahead of pdfFiller in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, pdfFiller’s estimated Share of Search among PDF editing platforms worldwide moved from 4.9% to 3.8%, and its estimated monthly branded searches moved from 148K to 93K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF editing platforms worldwide moved from 61.5% to 63.7%, and its estimated monthly branded searches moved from 1.9M to 1.5M.

## How did search popularity change for PDF editing platforms worldwide in August 2026?

- In August 2026, Smallpdf lost estimated Share of Search among PDF editing platforms worldwide, from 64.5% to 63.7%.
- Estimated monthly branded searches for pdfFiller worldwide fell 37.1% over 11 measured months, from 148K to 93K in August 2026.

## Month by month

| Month | pdfFiller estimated searches | pdfFiller Share of Search | pdfFiller rank | Smallpdf estimated searches | Smallpdf Share of Search | Smallpdf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 148K | 4.9% | 4 | 1.9M | 61.5% | 1 |
| Nov 2025 | 115K | 4% | 5 | 1.9M | 64.4% | 1 |
| Dec 2025 | 116K | 4.1% | 4 | 1.9M | 65.7% | 1 |
| Jan 2026 | 142K | 4.8% | 4 | 1.9M | 63.2% | 1 |
| Feb 2026 | 117K | 4% | 4 | 1.9M | 66.1% | 1 |
| Mar 2026 | 147K | 5% | 4 | 1.9M | 63.6% | 1 |
| Apr 2026 | 115K | 4% | 4 | 1.9M | 64.7% | 1 |
| May 2026 | 95.9K | 3.4% | 5 | 1.9M | 67.2% | 1 |
| Jun 2026 | 119K | 3.9% | 4 | 2.1M | 69.5% | 1 |
| Jul 2026 | 93K | 3.5% | 5 | 1.7M | 64.5% | 1 |
| Aug 2026 | 93K | 3.8% | 5 | 1.5M | 63.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using pdfFiller’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **pdfFiller**: Measured on the search terms “pdf editor pdffiller”, “pdf pdffiller”, “pdffiller”, “pdffiller app”, “pdffiller com”, “pdffiller online”, “pdffiller pdf”, “pdffiller pdf editor” and “pdffiller software”, summed into one figure.
- **Smallpdf**: Measured on the search terms “pdf editor smallpdf”, “pdf smallpdf”, “smallpdf”, “smallpdf app”, “smallpdf com”, “smallpdf pdf”, “smallpdf pdf editor” and “smallpdf software”, summed into one figure.

- [pdfFiller profile](/demand/global-en/brands/pdffiller)
- [Smallpdf profile](/demand/global-en/brands/smallpdf)
- [All PDF editing platforms worldwide](/demand/global-en/categories/pdf-editing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, pdfFiller or Smallpdf?

In August 2026, Smallpdf had more branded searches than pdfFiller among PDF editing platforms worldwide. Smallpdf was estimated to have 1.5M branded searches compared to pdfFiller’s 93K, and held a 63.7% Share of Search versus pdfFiller’s 3.8%.

## Cite this page

Brandwave. "pdfFiller vs Smallpdf: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pdffiller-vs-smallpdf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pdffiller-vs-smallpdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.