--- title: "PayPal vs Zelle: Which is more popular by branded search?" description: "Which is more popular in search, PayPal or Zelle? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paypal-vs-zelle" publisher: "Brandwave" --- # PayPal vs Zelle: Which is more popular by branded search? Which is more popular in search, PayPal or Zelle? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PayPal and Zelle - **Competitive set**: Money transfer apps - **Market**: Global - **Month measured**: Aug 2026 - **PayPal Share of Search**: 69.5% - **Zelle Share of Search**: 2.8% ## Which is more popular in search, PayPal or Zelle? - In August 2026, PayPal had more branded searches than Zelle among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Zelle’s 823K, and held a 69.5% Share of Search versus Zelle’s 2.8%. - PayPal was ahead of Zelle in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among money transfer apps worldwide moved from 72.8% to 69.5%, and its estimated monthly branded searches moved from 25.1M to 20.6M. - Across the 11 months ending August 2026, Zelle’s estimated Share of Search among money transfer apps worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1M to 823K. ## How did search popularity change for money transfer apps worldwide in August 2026? - In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%. - In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide. ## Month by month | Month | PayPal estimated searches | PayPal Share of Search | PayPal rank | Zelle estimated searches | Zelle Share of Search | Zelle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1M | 72.8% | 1 | 1M | 2.9% | 5 | | Nov 2025 | 25.1M | 75% | 1 | 1M | 3% | 5 | | Dec 2025 | 25.1M | 74.9% | 1 | 1M | 3% | 5 | | Jan 2026 | 25.1M | 73.3% | 1 | 1M | 2.9% | 5 | | Feb 2026 | 20.6M | 70.3% | 1 | 1M | 3.4% | 5 | | Mar 2026 | 20.6M | 69.3% | 1 | 1M | 3.4% | 5 | | Apr 2026 | 20.6M | 70.8% | 1 | 1M | 3.4% | 5 | | May 2026 | 20.6M | 69.4% | 1 | 1M | 3.4% | 5 | | Jun 2026 | 20.6M | 70.2% | 1 | 1M | 3.4% | 5 | | Jul 2026 | 20.6M | 70.5% | 1 | 823K | 2.8% | 5 | | Aug 2026 | 20.6M | 69.5% | 1 | 823K | 2.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PayPal’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PayPal**: Measured on the search terms “paypal”, “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure. - **Zelle**: Measured on the search term “zelle”. - [PayPal profile](/demand/global-en/brands/paypal) - [Zelle profile](/demand/global-en/brands/zelle) - [All money transfer apps worldwide](/demand/global-en/categories/money-transfer-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PayPal or Zelle? In August 2026, PayPal had more branded searches than Zelle among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Zelle’s 823K, and held a 69.5% Share of Search versus Zelle’s 2.8%. ## Cite this page Brandwave. "PayPal vs Zelle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paypal-vs-zelle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paypal-vs-zelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.