--- title: "PayPal vs Wise: Which is searched more?" description: "Which is more popular in search, PayPal or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paypal-vs-wise" publisher: "Brandwave" --- # PayPal vs Wise: Which is searched more? Which is more popular in search, PayPal or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PayPal and Wise - **Competitive set**: Money transfer apps - **Market**: Global - **Month measured**: Aug 2026 - **PayPal Share of Search**: 69.5% - **Wise Share of Search**: 3% ## Which is more popular in search, PayPal or Wise? - In August 2026, PayPal had more branded searches than Wise among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Wise’s 874K, and held a 69.5% Share of Search versus Wise’s 3%. - PayPal was ahead of Wise in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among money transfer apps worldwide moved from 72.8% to 69.5%, and its estimated monthly branded searches moved from 25.1M to 20.6M. - Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer apps worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 759K to 874K. ## How did search popularity change for money transfer apps worldwide in August 2026? - In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%. - In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide. ## Month by month | Month | PayPal estimated searches | PayPal Share of Search | PayPal rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1M | 72.8% | 1 | 759K | 2.2% | 6 | | Nov 2025 | 25.1M | 75% | 1 | 747K | 2.2% | 6 | | Dec 2025 | 25.1M | 74.9% | 1 | 778K | 2.3% | 6 | | Jan 2026 | 25.1M | 73.3% | 1 | 857K | 2.5% | 6 | | Feb 2026 | 20.6M | 70.3% | 1 | 760K | 2.6% | 6 | | Mar 2026 | 20.6M | 69.3% | 1 | 805K | 2.7% | 6 | | Apr 2026 | 20.6M | 70.8% | 1 | 820K | 2.8% | 6 | | May 2026 | 20.6M | 69.4% | 1 | 817K | 2.8% | 6 | | Jun 2026 | 20.6M | 70.2% | 1 | 815K | 2.8% | 6 | | Jul 2026 | 20.6M | 70.5% | 1 | 795K | 2.7% | 6 | | Aug 2026 | 20.6M | 69.5% | 1 | 874K | 3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PayPal’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PayPal**: Measured on the search terms “paypal”, “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure. - **Wise**: Measured on the search terms “send money wise”, “send money with wise”, “transfer wise account”, “transfer wise app”, “TransferWise”, “transferwise account”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise account”, “wise app”, “wise app money transfer”, “wise bank”, “wise banking app”, “wise business”, “wise business account”, “wise card”, “wise com”, “wise debit card”, “wise international bank transfer”, “wise international payments”, “wise money transfer”, “wise money transfer app”, “wise money transfer service”, “wise multi currency account”, “wise remittance”, “wise transfer”, “wise transfer money”, “wise transferwise”, “wise travel card” and “wise.com”, summed into one figure. - [PayPal profile](/demand/global-en/brands/paypal) - [Wise profile](/demand/global-en/brands/wise) - [All money transfer apps worldwide](/demand/global-en/categories/money-transfer-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PayPal or Wise? In August 2026, PayPal had more branded searches than Wise among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Wise’s 874K, and held a 69.5% Share of Search versus Wise’s 3%. ## Cite this page Brandwave. "PayPal vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paypal-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paypal-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.