--- title: "PayPal vs Venmo: Which is more popular by branded search?" description: "Which is more popular in search, PayPal or Venmo? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paypal-vs-venmo" publisher: "Brandwave" --- # PayPal vs Venmo: Which is more popular by branded search? Which is more popular in search, PayPal or Venmo? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PayPal and Venmo - **Competitive set**: Money transfer apps - **Market**: Global - **Month measured**: Aug 2026 - **PayPal Share of Search**: 69.5% - **Venmo Share of Search**: 5.1% ## Which is more popular in search, PayPal or Venmo? - In August 2026, PayPal had more branded searches than Venmo among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Venmo’s 1.5M, and held a 69.5% Share of Search versus Venmo’s 5.1%. - PayPal was ahead of Venmo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among money transfer apps worldwide moved from 72.8% to 69.5%, and its estimated monthly branded searches moved from 25.1M to 20.6M. - Across the 11 months ending August 2026, Venmo’s estimated Share of Search among money transfer apps worldwide moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M. ## How did search popularity change for money transfer apps worldwide in August 2026? - In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%. - Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## Month by month | Month | PayPal estimated searches | PayPal Share of Search | PayPal rank | Venmo estimated searches | Venmo Share of Search | Venmo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1M | 72.8% | 1 | 1.8M | 5.3% | 4 | | Nov 2025 | 25.1M | 75% | 1 | 1.5M | 4.5% | 4 | | Dec 2025 | 25.1M | 74.9% | 1 | 1.8M | 5.5% | 3 | | Jan 2026 | 25.1M | 73.3% | 1 | 1.5M | 4.4% | 4 | | Feb 2026 | 20.6M | 70.3% | 1 | 1.8M | 6.2% | 4 | | Mar 2026 | 20.6M | 69.3% | 1 | 1.5M | 5% | 4 | | Apr 2026 | 20.6M | 70.8% | 1 | 1.5M | 5.2% | 4 | | May 2026 | 20.6M | 69.4% | 1 | 1.5M | 5.1% | 4 | | Jun 2026 | 20.6M | 70.2% | 1 | 1.5M | 5.1% | 4 | | Jul 2026 | 20.6M | 70.5% | 1 | 1.5M | 5.1% | 4 | | Aug 2026 | 20.6M | 69.5% | 1 | 1.5M | 5.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PayPal’s and Venmo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PayPal**: Measured on the search terms “paypal”, “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure. - **Venmo**: Measured on the search term “venmo”. - [PayPal profile](/demand/global-en/brands/paypal) - [Venmo profile](/demand/global-en/brands/venmo) - [All money transfer apps worldwide](/demand/global-en/categories/money-transfer-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PayPal or Venmo? In August 2026, PayPal had more branded searches than Venmo among money transfer apps worldwide. PayPal was estimated to have 20.6M branded searches compared to Venmo’s 1.5M, and held a 69.5% Share of Search versus Venmo’s 5.1%. ## Cite this page Brandwave. "PayPal vs Venmo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paypal-vs-venmo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paypal-vs-venmo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.