---
title: "Paved vs Swapstack: Which is more popular by branded search?"
description: "Which is more popular in search, Paved or Swapstack? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paved-vs-swapstack"
publisher: "Brandwave"
---

# Paved vs Swapstack: Which is more popular by branded search?

Which is more popular in search, Paved or Swapstack? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paved and Swapstack
- **Competitive set**: Newsletter sponsorship marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Paved Share of Search**: 21.6%
- **Swapstack Share of Search**: 51%

## Which is more popular in search, Paved or Swapstack?

- In August 2026, Swapstack had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. Swapstack was estimated to have 260 branded searches compared to Paved’s 110, and held a 51% Share of Search versus Paved’s 21.6%.
- Swapstack was ahead of Paved in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 18.6% to 21.6%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 66.1% to 51%, and its estimated monthly branded searches moved from 390 to 260.

## How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?

- In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
- In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.

## Month by month

| Month | Paved estimated searches | Paved Share of Search | Paved rank | Swapstack estimated searches | Swapstack Share of Search | Swapstack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 18.6% | 2 | 390 | 66.1% | 1 |
| Nov 2025 | 90 | 15.8% | 2 | 390 | 68.4% | 1 |
| Dec 2025 | 70 | 12.7% | 3 | 390 | 70.9% | 1 |
| Jan 2026 | 140 | 20.9% | 2 | 390 | 58.2% | 1 |
| Feb 2026 | 170 | 23.3% | 2 | 390 | 53.4% | 1 |
| Mar 2026 | 210 | 24.4% | 2 | 480 | 55.8% | 1 |
| Apr 2026 | 110 | 18.3% | 3 | 320 | 53.3% | 1 |
| May 2026 | 90 | 15.5% | 3 | 320 | 55.2% | 1 |
| Jun 2026 | 110 | 20.4% | 3 | 260 | 48.1% | 1 |
| Jul 2026 | 110 | 19% | 3 | 260 | 44.8% | 1 |
| Aug 2026 | 110 | 21.6% | 3 | 260 | 51% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paved’s and Swapstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paved**: Measured on the search term “paved newsletter”.
- **Swapstack**: Measured on the search term “swapstack”.

- [Paved profile](/demand/global-en/brands/paved)
- [Swapstack profile](/demand/global-en/brands/swapstack)
- [All newsletter sponsorship marketplaces worldwide](/demand/global-en/categories/newsletter-sponsorship-marketplaces): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paved or Swapstack?

In August 2026, Swapstack had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. Swapstack was estimated to have 260 branded searches compared to Paved’s 110, and held a 51% Share of Search versus Paved’s 21.6%.

## Cite this page

Brandwave. "Paved vs Swapstack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paved-vs-swapstack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paved-vs-swapstack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.