---
title: "Paved vs SponsorGap: Which is more popular by branded search?"
description: "Which is more popular in search, Paved or SponsorGap? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paved-vs-sponsorgap"
publisher: "Brandwave"
---

# Paved vs SponsorGap: Which is more popular by branded search?

Which is more popular in search, Paved or SponsorGap? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paved and SponsorGap
- **Competitive set**: Newsletter sponsorship marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Paved Share of Search**: 21.6%
- **SponsorGap Share of Search**: 27.5%

## Which is more popular in search, Paved or SponsorGap?

- In August 2026, SponsorGap had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. SponsorGap was estimated to have 140 branded searches compared to Paved’s 110, and held a 27.5% Share of Search versus Paved’s 21.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: SponsorGap took it in December 2025, Paved took it in March 2026, SponsorGap took it in April 2026.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 18.6% to 21.6%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide moved from 15.3% to 27.5%, and its estimated monthly branded searches moved from 90 to 140.

## How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?

- In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
- In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.

## Month by month

| Month | Paved estimated searches | Paved Share of Search | Paved rank | SponsorGap estimated searches | SponsorGap Share of Search | SponsorGap rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 18.6% | 2 | 90 | 15.3% | 3 |
| Nov 2025 | 90 | 15.8% | 2 | 90 | 15.8% | 3 |
| Dec 2025 | 70 | 12.7% | 3 | 90 | 16.4% | 2 |
| Jan 2026 | 140 | 20.9% | 2 | 140 | 20.9% | 3 |
| Feb 2026 | 170 | 23.3% | 2 | 170 | 23.3% | 3 |
| Mar 2026 | 210 | 24.4% | 2 | 170 | 19.8% | 3 |
| Apr 2026 | 110 | 18.3% | 3 | 170 | 28.3% | 2 |
| May 2026 | 90 | 15.5% | 3 | 170 | 29.3% | 2 |
| Jun 2026 | 110 | 20.4% | 3 | 170 | 31.5% | 2 |
| Jul 2026 | 110 | 19% | 3 | 210 | 36.2% | 2 |
| Aug 2026 | 110 | 21.6% | 3 | 140 | 27.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paved’s and SponsorGap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paved**: Measured on the search term “paved newsletter”.
- **SponsorGap**: Measured on the search term “sponsorgap”.

- [Paved profile](/demand/global-en/brands/paved)
- [SponsorGap profile](/demand/global-en/brands/sponsorgap)
- [All newsletter sponsorship marketplaces worldwide](/demand/global-en/categories/newsletter-sponsorship-marketplaces): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paved or SponsorGap?

In August 2026, SponsorGap had more branded searches than Paved among newsletter sponsorship marketplaces worldwide. SponsorGap was estimated to have 140 branded searches compared to Paved’s 110, and held a 27.5% Share of Search versus Paved’s 21.6%.

## Cite this page

Brandwave. "Paved vs SponsorGap: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paved-vs-sponsorgap

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paved-vs-sponsorgap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.