---
title: "Paula's Choice vs SKIN1004: Which is searched more?"
description: "Which is more popular in search, Paula's Choice or SKIN1004? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-skin1004"
publisher: "Brandwave"
---

# Paula's Choice vs SKIN1004: Which is searched more?

Which is more popular in search, Paula's Choice or SKIN1004? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paula's Choice and SKIN1004
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Paula's Choice Share of Search**: 3.1%
- **SKIN1004 Share of Search**: 1.5%

## Which is more popular in search, Paula's Choice or SKIN1004?

- In September 2026, Paula's Choice had more branded searches than SKIN1004 among skincare brands worldwide. Paula's Choice was estimated to have 436K branded searches compared to SKIN1004’s 214K, and held a 3.1% Share of Search versus SKIN1004’s 1.5%.
- Paula's Choice was ahead of SKIN1004 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paula's Choice’s estimated Share of Search among skincare brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 552K to 436K.
- Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among skincare brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 220K to 214K.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Paula's Choice fell from 10th to 12th among skincare brands worldwide.
- In September 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.

## Month by month

| Month | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 552K | 3.8% | 9 | 220K | 1.5% | 16 |
| Nov 2025 | 652K | 3.5% | 11 | 324K | 1.7% | 16 |
| Dec 2025 | 551K | 3.4% | 10 | 265K | 1.6% | 15 |
| Jan 2026 | 552K | 3.3% | 11 | 274K | 1.6% | 16 |
| Feb 2026 | 534K | 3.6% | 11 | 220K | 1.5% | 16 |
| Mar 2026 | 550K | 3.2% | 10 | 265K | 1.6% | 16 |
| Apr 2026 | 551K | 3.3% | 9 | 265K | 1.6% | 15 |
| May 2026 | 533K | 3.3% | 10 | 266K | 1.6% | 15 |
| Jun 2026 | 436K | 2.9% | 11 | 262K | 1.8% | 15 |
| Jul 2026 | 441K | 3% | 12 | 217K | 1.5% | 15 |
| Aug 2026 | 532K | 3.5% | 10 | 262K | 1.7% | 15 |
| Sep 2026 | 436K | 3.1% | 12 | 214K | 1.5% | 16 |

## How each brand is measured

Brandwave collects information about searches that people make online using Paula's Choice’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure.
- **SKIN1004**: Measured on the search terms “skin1004”, “skin1004 centella”, “skin1004 skincare” and “skincare skin1004”, summed into one figure.

- [Paula's Choice profile](/demand/global-en/brands/paula-s-choice)
- [SKIN1004 profile](/demand/global-en/brands/skin1004)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paula's Choice or SKIN1004?

In September 2026, Paula's Choice had more branded searches than SKIN1004 among skincare brands worldwide. Paula's Choice was estimated to have 436K branded searches compared to SKIN1004’s 214K, and held a 3.1% Share of Search versus SKIN1004’s 1.5%.

## Cite this page

Brandwave. "Paula's Choice vs SKIN1004: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-skin1004

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.