--- title: "Paula's Choice vs Pixi: Which is more popular by branded search?" description: "Which is more popular in search, Paula's Choice or Pixi? Compare estimated monthly branded-search demand and Share of Search inside the Toners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-pixi" publisher: "Brandwave" --- # Paula's Choice vs Pixi: Which is more popular by branded search? Which is more popular in search, Paula's Choice or Pixi? Compare estimated monthly branded-search demand and Share of Search inside the Toners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paula's Choice and Pixi - **Competitive set**: Toners - **Market**: Global - **Month measured**: Aug 2026 - **Paula's Choice Share of Search**: 17.7% - **Pixi Share of Search**: 0.05% ## Which is more popular in search, Paula's Choice or Pixi? - In August 2026, Paula's Choice had more branded searches than Pixi among toners worldwide. Paula's Choice was estimated to have 532K branded searches compared to Pixi’s 1.6K, and held a 17.7% Share of Search versus Pixi’s 0.05%. - Paula's Choice was ahead of Pixi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 552K to 532K. - Across the 11 months ending August 2026, Pixi’s estimated Share of Search among toners worldwide moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## How did search popularity change for toners worldwide in August 2026? - In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 15.1% to 17.7%. - Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. ## Month by month | Month | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | Pixi estimated searches | Pixi Share of Search | Pixi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 552K | 20.9% | 2 | 2.4K | 0.09% | 6 | | Nov 2025 | 652K | 20.3% | 2 | 2.4K | 0.07% | 6 | | Dec 2025 | 551K | 17.9% | 2 | 2.9K | 0.09% | 6 | | Jan 2026 | 552K | 17.9% | 2 | 2.4K | 0.08% | 6 | | Feb 2026 | 534K | 17.5% | 2 | 1.9K | 0.06% | 6 | | Mar 2026 | 550K | 15.3% | 2 | 1.9K | 0.05% | 6 | | Apr 2026 | 551K | 15.3% | 2 | 1.9K | 0.05% | 6 | | May 2026 | 533K | 15.1% | 2 | 1.6K | 0.05% | 6 | | Jun 2026 | 436K | 15% | 2 | 1.3K | 0.04% | 6 | | Jul 2026 | 441K | 15.1% | 2 | 1.6K | 0.05% | 6 | | Aug 2026 | 532K | 17.7% | 2 | 1.6K | 0.05% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Paula's Choice’s and Pixi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure. - **Pixi**: Measured on the search term “pixi skincare”. - [Paula's Choice profile](/demand/global-en/brands/paula-s-choice) - [Pixi profile](/demand/global-en/brands/pixi) - [All toners worldwide](/demand/global-en/categories/toners): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Paula's Choice or Pixi? In August 2026, Paula's Choice had more branded searches than Pixi among toners worldwide. Paula's Choice was estimated to have 532K branded searches compared to Pixi’s 1.6K, and held a 17.7% Share of Search versus Pixi’s 0.05%. ## Cite this page Brandwave. "Paula's Choice vs Pixi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-pixi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paula-s-choice-vs-pixi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.