---
title: "Patak's vs Thai Kitchen: Which is more popular by branded search?"
description: "Which is more popular in search, Patak's or Thai Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Curry pastes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patak-s-vs-thai-kitchen"
publisher: "Brandwave"
---

# Patak's vs Thai Kitchen: Which is more popular by branded search?

Which is more popular in search, Patak's or Thai Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Curry pastes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patak's and Thai Kitchen
- **Competitive set**: Curry pastes
- **Market**: Global
- **Month measured**: Aug 2026
- **Patak's Share of Search**: 5.7%
- **Thai Kitchen Share of Search**: 0.79%

## Which is more popular in search, Patak's or Thai Kitchen?

- In August 2026, Patak's had more branded searches than Thai Kitchen among curry pastes worldwide. Patak's was estimated to have 1K branded searches compared to Thai Kitchen’s 140, and held a 5.7% Share of Search versus Thai Kitchen’s 0.79%.
- Patak's was ahead of Thai Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide moved from 8.8% to 5.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide moved from 0.94% to 0.79%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for curry pastes worldwide in August 2026?

- Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Month by month

| Month | Patak's estimated searches | Patak's Share of Search | Patak's rank | Thai Kitchen estimated searches | Thai Kitchen Share of Search | Thai Kitchen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 8.8% | 3 | 170 | 0.94% | 5 |
| Nov 2025 | 1.6K | 8.9% | 3 | 140 | 0.78% | 5 |
| Dec 2025 | 1K | 6.6% | 3 | 140 | 0.92% | 5 |
| Jan 2026 | 1.6K | 7.9% | 3 | 260 | 1.3% | 5 |
| Feb 2026 | 1.3K | 6.9% | 3 | 260 | 1.4% | 5 |
| Mar 2026 | 1.3K | 5.5% | 3 | 170 | 0.72% | 5 |
| Apr 2026 | 1K | 5.7% | 3 | 110 | 0.63% | 5 |
| May 2026 | 1.3K | 6.4% | 3 | 90 | 0.44% | 5 |
| Jun 2026 | 1K | 5% | 3 | 110 | 0.55% | 5 |
| Jul 2026 | 1K | 6% | 3 | 90 | 0.54% | 5 |
| Aug 2026 | 1K | 5.7% | 3 | 140 | 0.79% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Patak's’ and Thai Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patak's**: Measured on the search term “pataks curry”.
- **Thai Kitchen**: Measured on the search term “thai kitchen curry”.

- [Patak's profile](/demand/global-en/brands/patak-s)
- [Thai Kitchen profile](/demand/global-en/brands/thai-kitchen)
- [All curry pastes worldwide](/demand/global-en/categories/curry-pastes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patak's or Thai Kitchen?

In August 2026, Patak's had more branded searches than Thai Kitchen among curry pastes worldwide. Patak's was estimated to have 1K branded searches compared to Thai Kitchen’s 140, and held a 5.7% Share of Search versus Thai Kitchen’s 0.79%.

## Cite this page

Brandwave. "Patak's vs Thai Kitchen: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/patak-s-vs-thai-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patak-s-vs-thai-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.