---
title: "Patagonia vs Uniqlo: Which is more popular by branded search?"
description: "Which is more popular in search, Patagonia or Uniqlo? Compare estimated monthly branded-search demand and Share of Search inside the Puffer jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-uniqlo"
publisher: "Brandwave"
---

# Patagonia vs Uniqlo: Which is more popular by branded search?

Which is more popular in search, Patagonia or Uniqlo? Compare estimated monthly branded-search demand and Share of Search inside the Puffer jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Uniqlo
- **Competitive set**: Puffer jacket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Patagonia Share of Search**: 13.9%
- **Uniqlo Share of Search**: 69.2%

## Which is more popular in search, Patagonia or Uniqlo?

- In August 2026, Uniqlo had more branded searches than Patagonia among puffer jacket brands worldwide. Uniqlo was estimated to have 13.6M branded searches compared to Patagonia’s 2.7M, and held a 69.2% Share of Search versus Patagonia’s 13.9%.
- Uniqlo was ahead of Patagonia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide moved from 15.4% to 13.9%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide moved from 62.5% to 69.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

## How did search popularity change for puffer jacket brands worldwide in August 2026?

- In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.
- In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 15.4% | 2 | 16.6M | 62.5% | 1 |
| Nov 2025 | 5M | 14.9% | 2 | 20.4M | 61% | 1 |
| Dec 2025 | 4.1M | 14.7% | 2 | 16.6M | 59.6% | 1 |
| Jan 2026 | 4.1M | 15% | 2 | 16.6M | 60.8% | 1 |
| Feb 2026 | 3.4M | 17.7% | 2 | 11.1M | 58.5% | 1 |
| Mar 2026 | 3.4M | 16.1% | 2 | 13.6M | 65.3% | 1 |
| Apr 2026 | 2.7M | 14.2% | 2 | 13.6M | 70.3% | 1 |
| May 2026 | 2.7M | 13.9% | 2 | 13.6M | 69.2% | 1 |
| Jun 2026 | 2.7M | 16.2% | 2 | 11.1M | 65.7% | 1 |
| Jul 2026 | 2.7M | 16.1% | 2 | 11.1M | 65.1% | 1 |
| Aug 2026 | 2.7M | 13.9% | 2 | 13.6M | 69.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Uniqlo**: Measured on the search term “uniqlo”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Uniqlo profile](/demand/global-en/brands/uniqlo)
- [All puffer jacket brands worldwide](/demand/global-en/categories/puffer-jacket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patagonia or Uniqlo?

In August 2026, Uniqlo had more branded searches than Patagonia among puffer jacket brands worldwide. Uniqlo was estimated to have 13.6M branded searches compared to Patagonia’s 2.7M, and held a 69.2% Share of Search versus Patagonia’s 13.9%.

## Cite this page

Brandwave. "Patagonia vs Uniqlo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-uniqlo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.