---
title: "Patagonia vs Spyder: Which is searched more?"
description: "Which is more popular in search, Patagonia or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-spyder"
publisher: "Brandwave"
---

# Patagonia vs Spyder: Which is searched more?

Which is more popular in search, Patagonia or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Spyder
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Patagonia Share of Search**: 29.5%
- **Spyder Share of Search**: 0.13%

## Which is more popular in search, Patagonia or Spyder?

- In August 2026, Patagonia had more branded searches than Spyder among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Spyder’s 12.1K, and held a 29.5% Share of Search versus Spyder’s 0.13%.
- Patagonia was ahead of Spyder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide moved from 27.9% to 29.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 11 months ending August 2026, Spyder’s estimated Share of Search among ski jackets worldwide moved from 0.12% to 0.13%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 32.4% to 29.5%.
- Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Spyder estimated searches | Spyder Share of Search | Spyder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 27.9% | 2 | 18.1K | 0.12% | 6 |
| Nov 2025 | 5M | 24.1% | 2 | 22.2K | 0.11% | 6 |
| Dec 2025 | 4.1M | 22.1% | 2 | 27.1K | 0.15% | 6 |
| Jan 2026 | 4.1M | 24% | 2 | 33.1K | 0.19% | 6 |
| Feb 2026 | 3.4M | 27.9% | 2 | 18.1K | 0.15% | 6 |
| Mar 2026 | 3.4M | 32.6% | 2 | 14.8K | 0.14% | 6 |
| Apr 2026 | 2.7M | 33.9% | 2 | 12.1K | 0.15% | 6 |
| May 2026 | 2.7M | 31.9% | 2 | 9.9K | 0.12% | 6 |
| Jun 2026 | 2.7M | 33.8% | 2 | 8.1K | 0.1% | 6 |
| Jul 2026 | 2.7M | 32.4% | 2 | 9.9K | 0.12% | 6 |
| Aug 2026 | 2.7M | 29.5% | 2 | 12.1K | 0.13% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Spyder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Spyder**: Measured on the search term “spyder ski”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Spyder profile](/demand/global-en/brands/spyder)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patagonia or Spyder?

In August 2026, Patagonia had more branded searches than Spyder among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Spyder’s 12.1K, and held a 29.5% Share of Search versus Spyder’s 0.13%.

## Cite this page

Brandwave. "Patagonia vs Spyder: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-spyder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-spyder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.