---
title: "Patagonia vs Sea to Summit: Which is searched more?"
description: "Which is more popular in search, Patagonia or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof Bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-sea-to-summit"
publisher: "Brandwave"
---

# Patagonia vs Sea to Summit: Which is searched more?

Which is more popular in search, Patagonia or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof Bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Sea to Summit
- **Competitive set**: Waterproof Bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Patagonia Share of Search**: 9.8%
- **Sea to Summit Share of Search**: 0.26%

## Which is more popular in search, Patagonia or Sea to Summit?

- In September 2026, Patagonia had more branded searches than Sea to Summit among waterproof Bag brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Sea to Summit’s 74K, and held a 9.8% Share of Search versus Sea to Summit’s 0.26%.
- Patagonia was ahead of Sea to Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among waterproof Bag brands worldwide moved from 13.9% to 9.8%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among waterproof Bag brands worldwide moved from 0.21% to 0.26%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for waterproof Bag brands worldwide in September 2026?

- In September 2026, Patagonia gained estimated Share of Search among waterproof Bag brands worldwide, from 8.1% to 9.8%.
- Estimated monthly branded searches for Sea to Summit worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 13.9% | 2 | 60.5K | 0.21% | 4 |
| Nov 2025 | 5M | 13.9% | 2 | 74K | 0.21% | 4 |
| Dec 2025 | 4.1M | 11.6% | 2 | 60.5K | 0.17% | 4 |
| Jan 2026 | 4.1M | 11.7% | 2 | 74K | 0.21% | 4 |
| Feb 2026 | 3.4M | 13.8% | 2 | 60.5K | 0.25% | 4 |
| Mar 2026 | 3.4M | 11.7% | 2 | 74K | 0.26% | 4 |
| Apr 2026 | 2.7M | 9.8% | 2 | 74K | 0.26% | 4 |
| May 2026 | 2.7M | 9.7% | 2 | 90.5K | 0.32% | 4 |
| Jun 2026 | 2.7M | 8.1% | 2 | 90.5K | 0.27% | 4 |
| Jul 2026 | 2.7M | 8.1% | 2 | 110K | 0.33% | 4 |
| Aug 2026 | 2.7M | 8.1% | 2 | 110K | 0.33% | 4 |
| Sep 2026 | 2.7M | 9.8% | 2 | 74K | 0.26% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Sea to Summit**: Measured on the search term “sea to summit”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [All waterproof Bag brands worldwide](/demand/global-en/categories/waterproof-bag-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patagonia or Sea to Summit?

In September 2026, Patagonia had more branded searches than Sea to Summit among waterproof Bag brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Sea to Summit’s 74K, and held a 9.8% Share of Search versus Sea to Summit’s 0.26%.

## Cite this page

Brandwave. "Patagonia vs Sea to Summit: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-sea-to-summit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.