---
title: "Patagonia vs Roxy: Which is searched more?"
description: "Which is more popular in search, Patagonia or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Board shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-roxy"
publisher: "Brandwave"
---

# Patagonia vs Roxy: Which is searched more?

Which is more popular in search, Patagonia or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Board shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Roxy
- **Competitive set**: Board shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Patagonia Share of Search**: 77.4%
- **Roxy Share of Search**: 15.5%

## Which is more popular in search, Patagonia or Roxy?

- In September 2026, Patagonia had more branded searches than Roxy among board shorts brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Roxy’s 550K, and held a 77.4% Share of Search versus Roxy’s 15.5%.
- Patagonia was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among board shorts brands worldwide moved from 85.4% to 77.4%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among board shorts brands worldwide moved from 9.4% to 15.5%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for board shorts brands worldwide in September 2026?

- In September 2026, Patagonia gained estimated Share of Search among board shorts brands worldwide, from 76.2% to 77.4%.
- Estimated monthly branded searches for Roxy worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 85.4% | 1 | 450K | 9.4% | 2 |
| Nov 2025 | 5M | 85.4% | 1 | 550K | 9.4% | 2 |
| Dec 2025 | 4.1M | 82.7% | 1 | 550K | 11.1% | 2 |
| Jan 2026 | 4.1M | 80.7% | 1 | 673K | 13.3% | 2 |
| Feb 2026 | 3.4M | 82.7% | 1 | 450K | 11.1% | 2 |
| Mar 2026 | 3.4M | 79.7% | 1 | 550K | 13.1% | 2 |
| Apr 2026 | 2.7M | 77.4% | 1 | 550K | 15.5% | 2 |
| May 2026 | 2.7M | 76.2% | 1 | 550K | 15.3% | 2 |
| Jun 2026 | 2.7M | 76.2% | 1 | 550K | 15.3% | 2 |
| Jul 2026 | 2.7M | 72.4% | 1 | 673K | 17.8% | 2 |
| Aug 2026 | 2.7M | 76.2% | 1 | 550K | 15.3% | 2 |
| Sep 2026 | 2.7M | 77.4% | 1 | 550K | 15.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Roxy**: Measured on the search term “roxy”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Roxy profile](/demand/global-en/brands/roxy)
- [All board shorts brands worldwide](/demand/global-en/categories/board-shorts-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patagonia or Roxy?

In September 2026, Patagonia had more branded searches than Roxy among board shorts brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Roxy’s 550K, and held a 77.4% Share of Search versus Roxy’s 15.5%.

## Cite this page

Brandwave. "Patagonia vs Roxy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.