---
title: "Patagonia vs Rainbow: Which is searched more?"
description: "Which is more popular in search, Patagonia or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Frisbee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-rainbow"
publisher: "Brandwave"
---

# Patagonia vs Rainbow: Which is searched more?

Which is more popular in search, Patagonia or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Frisbee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Rainbow
- **Competitive set**: Frisbee brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Patagonia Share of Search**: 18.5%
- **Rainbow Share of Search**: 18.5%

## Which is more popular in search, Patagonia or Rainbow?

- In September 2026, Patagonia and Rainbow were level on Share of Search among frisbee brands worldwide, with an estimated 2.7M branded searches each, at 18.5% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Rainbow took it in May 2026.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among frisbee brands worldwide moved from 22.9% to 18.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among frisbee brands worldwide moved from 15.3% to 18.5%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for frisbee brands worldwide in September 2026?

- In September 2026, Patagonia overtook Rainbow to rank 2nd among frisbee brands worldwide, with 18.5% estimated Share of Search.
- In September 2026, Rainbow lost estimated Share of Search among frisbee brands worldwide, from 21.7% to 18.5%.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 22.9% | 2 | 2.7M | 15.3% | 3 |
| Nov 2025 | 5M | 26.6% | 2 | 2.7M | 14.6% | 3 |
| Dec 2025 | 4.1M | 22.9% | 2 | 2.7M | 15.3% | 3 |
| Jan 2026 | 4.1M | 22.9% | 2 | 2.7M | 15.3% | 3 |
| Feb 2026 | 3.4M | 21.7% | 2 | 2.7M | 17.7% | 3 |
| Mar 2026 | 3.4M | 18.9% | 2 | 3.4M | 18.9% | 3 |
| Apr 2026 | 2.7M | 18.4% | 2 | 2.7M | 18.4% | 3 |
| May 2026 | 2.7M | 17.7% | 3 | 3.4M | 21.6% | 2 |
| Jun 2026 | 2.7M | 17.7% | 3 | 3.4M | 21.7% | 2 |
| Jul 2026 | 2.7M | 17.7% | 3 | 3.4M | 21.7% | 2 |
| Aug 2026 | 2.7M | 17.7% | 3 | 3.4M | 21.7% | 2 |
| Sep 2026 | 2.7M | 18.5% | 2 | 2.7M | 18.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Rainbow**: Measured on the search term “rainbow”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Rainbow profile](/demand/global-en/brands/rainbow)
- [All frisbee brands worldwide](/demand/global-en/categories/frisbee-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Patagonia or Rainbow?

In September 2026, Patagonia and Rainbow were level on Share of Search among frisbee brands worldwide, with an estimated 2.7M branded searches each, at 18.5% estimated Share of Search each.

## Cite this page

Brandwave. "Patagonia vs Rainbow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-rainbow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-rainbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.