---
title: "Patagonia vs Quiksilver: Which is searched more?"
description: "Is Patagonia or Quiksilver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/patagonia-vs-quiksilver"
publisher: "Brandwave"
---

# Patagonia vs Quiksilver: Which is searched more?

Is Patagonia or Quiksilver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Patagonia and Quiksilver
- **Competitive set**: Swim shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Patagonia Share of Search**: 17.6%
- **Quiksilver Share of Search**: 1.6%

## Is Patagonia or Quiksilver more popular in search?

- In September 2026, Patagonia had more branded searches than Quiksilver among swim shorts brands worldwide. Patagonia had about 2.7 million branded searches, while Quiksilver had 246,000. Patagonia made up 17.6% of all swim shorts brand searches we track, and Quiksilver accounted for 1.6%.
- Patagonia was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands worldwide moved from 21.2% to 17.6%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among swim shorts brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for swim shorts brands worldwide in September 2026?

- Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

## Month by month

| Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Quiksilver estimated searches | Quiksilver Share of Search | Quiksilver rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 21.2% | 2 | 246K | 1.3% | 6 |
| Nov 2025 | 5M | 18.4% | 2 | 246K | 0.9% | 6 |
| Dec 2025 | 4.1M | 15.5% | 2 | 301K | 1.1% | 6 |
| Jan 2026 | 4.1M | 20.7% | 2 | 301K | 1.5% | 6 |
| Feb 2026 | 3.4M | 20.9% | 2 | 201K | 1.3% | 6 |
| Mar 2026 | 3.4M | 20.4% | 2 | 246K | 1.5% | 6 |
| Apr 2026 | 2.7M | 17.4% | 2 | 246K | 1.6% | 6 |
| May 2026 | 2.7M | 17.3% | 2 | 246K | 1.6% | 6 |
| Jun 2026 | 2.7M | 17.3% | 2 | 246K | 1.6% | 6 |
| Jul 2026 | 2.7M | 17.3% | 2 | 246K | 1.6% | 6 |
| Aug 2026 | 2.7M | 17.4% | 2 | 246K | 1.6% | 6 |
| Sep 2026 | 2.7M | 17.6% | 2 | 246K | 1.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Patagonia**: Measured on the search term “patagonia”.
- **Quiksilver**: Measured on the search term “quiksilver”.

- [Patagonia profile](/demand/global-en/brands/patagonia)
- [Quiksilver profile](/demand/global-en/brands/quiksilver)
- [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Patagonia or Quiksilver more popular in search?

In September 2026, Patagonia had more branded searches than Quiksilver among swim shorts brands worldwide. Patagonia had about 2.7 million branded searches, while Quiksilver had 246,000. Patagonia made up 17.6% of all swim shorts brand searches we track, and Quiksilver accounted for 1.6%.

## Cite this page

Brandwave. "Patagonia vs Quiksilver: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/patagonia-vs-quiksilver

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/patagonia-vs-quiksilver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.