---
title: "Pass vs Zenfolio: Which is more popular by branded search?"
description: "Which is more popular in search, Pass or Zenfolio? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-zenfolio"
publisher: "Brandwave"
---

# Pass vs Zenfolio: Which is more popular by branded search?

Which is more popular in search, Pass or Zenfolio? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pass and Zenfolio
- **Competitive set**: Photographer client gallery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Pass Share of Search**: 0.67%
- **Zenfolio Share of Search**: 1.5%

## Which is more popular in search, Pass or Zenfolio?

- In August 2026, Zenfolio had more branded searches than Pass among photographer client gallery platforms worldwide. Zenfolio was estimated to have 15.5K branded searches compared to Pass’ 7K, and held a 1.5% Share of Search versus Pass’ 0.67%.
- Zenfolio was ahead of Pass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pass’ estimated Share of Search among photographer client gallery platforms worldwide moved from 0.95% to 0.67%, and its estimated monthly branded searches moved from 10.3K to 7K.
- Across the 11 months ending August 2026, Zenfolio’s estimated Share of Search among photographer client gallery platforms worldwide moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 23.2K to 15.5K.

## How did search popularity change for photographer client gallery platforms worldwide in August 2026?

- Estimated monthly branded searches for Zenfolio worldwide fell 33.2% over 11 measured months, from 23.2K to 15.5K in August 2026.
- Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026.

## Month by month

| Month | Pass estimated searches | Pass Share of Search | Pass rank | Zenfolio estimated searches | Zenfolio Share of Search | Zenfolio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.3K | 0.95% | 7 | 23.2K | 2.1% | 5 |
| Nov 2025 | 10.3K | 0.97% | 7 | 19.1K | 1.8% | 5 |
| Dec 2025 | 8.4K | 0.81% | 7 | 19K | 1.8% | 5 |
| Jan 2026 | 6.9K | 0.78% | 7 | 19.4K | 2.2% | 5 |
| Feb 2026 | 5.6K | 0.73% | 7 | 15.6K | 2% | 5 |
| Mar 2026 | 6.9K | 0.78% | 7 | 15.7K | 1.8% | 5 |
| Apr 2026 | 6.9K | 0.67% | 7 | 15.7K | 1.5% | 5 |
| May 2026 | 8.4K | 0.81% | 7 | 15.6K | 1.5% | 5 |
| Jun 2026 | 6.9K | 0.68% | 7 | 15.5K | 1.5% | 5 |
| Jul 2026 | 6.9K | 0.68% | 7 | 15.5K | 1.5% | 5 |
| Aug 2026 | 7K | 0.67% | 7 | 15.5K | 1.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pass’ and Zenfolio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pass**: Measured on the search terms “Pass Gallery” and “pass photo gallery”, summed into one figure.
- **Zenfolio**: Measured on the search terms “photography zenfolio”, “zenfolio”, “zenfolio app”, “zenfolio client gallery”, “zenfolio com”, “zenfolio online photo”, “zenfolio photography” and “zenfolio pricing”, summed into one figure.

- [Pass profile](/demand/global-en/brands/pass-gallery)
- [Zenfolio profile](/demand/global-en/brands/zenfolio)
- [All photographer client gallery platforms worldwide](/demand/global-en/categories/photographer-client-galleries): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pass or Zenfolio?

In August 2026, Zenfolio had more branded searches than Pass among photographer client gallery platforms worldwide. Zenfolio was estimated to have 15.5K branded searches compared to Pass’ 7K, and held a 1.5% Share of Search versus Pass’ 0.67%.

## Cite this page

Brandwave. "Pass vs Zenfolio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-zenfolio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-zenfolio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
