--- title: "Pass vs SmugMug: Which is more popular by branded search?" description: "Which is more popular in search, Pass or SmugMug? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-smugmug" publisher: "Brandwave" --- # Pass vs SmugMug: Which is more popular by branded search? Which is more popular in search, Pass or SmugMug? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pass and SmugMug - **Competitive set**: Photographer client gallery platforms - **Market**: Global - **Month measured**: Aug 2026 - **Pass Share of Search**: 0.67% - **SmugMug Share of Search**: 11.2% ## Which is more popular in search, Pass or SmugMug? - In August 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms worldwide. SmugMug was estimated to have 117K branded searches compared to Pass’ 7K, and held an 11.2% Share of Search versus Pass’ 0.67%. - SmugMug was ahead of Pass in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pass’ estimated Share of Search among photographer client gallery platforms worldwide moved from 0.95% to 0.67%, and its estimated monthly branded searches moved from 10.3K to 7K. - Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photographer client gallery platforms worldwide moved from 13% to 11.2%, and its estimated monthly branded searches moved from 141K to 117K. ## How did search popularity change for photographer client gallery platforms worldwide in August 2026? - In August 2026, SmugMug gained estimated Share of Search among photographer client gallery platforms worldwide, from 9.5% to 11.2%. - Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026. ## Month by month | Month | Pass estimated searches | Pass Share of Search | Pass rank | SmugMug estimated searches | SmugMug Share of Search | SmugMug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 0.95% | 7 | 141K | 13% | 3 | | Nov 2025 | 10.3K | 0.97% | 7 | 115K | 10.9% | 3 | | Dec 2025 | 8.4K | 0.81% | 7 | 116K | 11.1% | 3 | | Jan 2026 | 6.9K | 0.78% | 7 | 116K | 13.1% | 3 | | Feb 2026 | 5.6K | 0.73% | 7 | 115K | 14.9% | 3 | | Mar 2026 | 6.9K | 0.78% | 7 | 116K | 13.2% | 3 | | Apr 2026 | 6.9K | 0.67% | 7 | 116K | 11.2% | 3 | | May 2026 | 8.4K | 0.81% | 7 | 117K | 11.2% | 3 | | Jun 2026 | 6.9K | 0.68% | 7 | 96.3K | 9.5% | 3 | | Jul 2026 | 6.9K | 0.68% | 7 | 96K | 9.5% | 3 | | Aug 2026 | 7K | 0.67% | 7 | 117K | 11.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pass’ and SmugMug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pass**: Measured on the search terms “Pass Gallery” and “pass photo gallery”, summed into one figure. - **SmugMug**: Measured on the search terms “photo smugmug”, “photography smugmug”, “SmugMug”, “smugmug com”, “smugmug iphone”, “smugmug photo”, “smugmug photography”, “smugmug photos”, “smugmug pictures”, “smugmug price”, “smugmug prices”, “smugmug pricing”, “smugmug rates”, “smugmug site”, “smugmug website”, “smugmug websites” and “www smugmug”, summed into one figure. - [Pass profile](/demand/global-en/brands/pass-gallery) - [SmugMug profile](/demand/global-en/brands/smugmug) - [All photographer client gallery platforms worldwide](/demand/global-en/categories/photographer-client-galleries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pass or SmugMug? In August 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms worldwide. SmugMug was estimated to have 117K branded searches compared to Pass’ 7K, and held an 11.2% Share of Search versus Pass’ 0.67%. ## Cite this page Brandwave. "Pass vs SmugMug: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-smugmug This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pass-gallery-vs-smugmug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.