---
title: "Partizan vs The Mill: Which is more popular by branded search?"
description: "Which is more popular in search, Partizan or The Mill? Compare estimated monthly branded-search demand and Share of Search inside the Video production companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/partizan-vs-the-mill"
publisher: "Brandwave"
---

# Partizan vs The Mill: Which is more popular by branded search?

Which is more popular in search, Partizan or The Mill? Compare estimated monthly branded-search demand and Share of Search inside the Video production companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Partizan and The Mill
- **Competitive set**: Video production companies
- **Market**: Global
- **Month measured**: Aug 2026
- **Partizan Share of Search**: 94.1%
- **The Mill Share of Search**: 0.07%

## Which is more popular in search, Partizan or The Mill?

- In August 2026, Partizan had more branded searches than The Mill among video production companies worldwide. Partizan was estimated to have 368K branded searches compared to The Mill’s 260, and held a 94.1% Share of Search versus The Mill’s 0.07%.
- Partizan was ahead of The Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Partizan’s estimated Share of Search among video production companies worldwide moved from 90.1% to 94.1%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, The Mill’s estimated Share of Search among video production companies worldwide moved from 0.22% to 0.07%, and its estimated monthly branded searches moved from 590 to 260.

## How did search popularity change for video production companies worldwide in August 2026?

- In August 2026, Partizan gained estimated Share of Search among video production companies worldwide, from 89.7% to 94.1%.
- Estimated monthly branded searches for The Mill worldwide fell 55.9% over 11 measured months, from 590 to 260 in August 2026.

## Month by month

| Month | Partizan estimated searches | Partizan Share of Search | Partizan rank | The Mill estimated searches | The Mill Share of Search | The Mill rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 90.1% | 1 | 590 | 0.22% | 6 |
| Nov 2025 | 246K | 90.8% | 1 | 390 | 0.14% | 6 |
| Dec 2025 | 301K | 93.6% | 1 | 320 | 0.1% | 6 |
| Jan 2026 | 301K | 92.4% | 1 | 320 | 0.1% | 6 |
| Feb 2026 | 201K | 89.3% | 1 | 390 | 0.17% | 6 |
| Mar 2026 | 201K | 87.2% | 1 | 320 | 0.14% | 6 |
| Apr 2026 | 301K | 92.5% | 1 | 320 | 0.1% | 6 |
| May 2026 | 165K | 87.6% | 1 | 260 | 0.14% | 6 |
| Jun 2026 | 110K | 82.4% | 1 | 390 | 0.29% | 6 |
| Jul 2026 | 201K | 89.7% | 1 | 260 | 0.12% | 6 |
| Aug 2026 | 368K | 94.1% | 1 | 260 | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Partizan’s and The Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Partizan**: Measured on the search term “partizan”.
- **The Mill**: Measured on the search term “the mill vfx”.

- [Partizan profile](/demand/global-en/brands/partizan)
- [The Mill profile](/demand/global-en/brands/the-mill)
- [All video production companies worldwide](/demand/global-en/categories/video-production-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Partizan or The Mill?

In August 2026, Partizan had more branded searches than The Mill among video production companies worldwide. Partizan was estimated to have 368K branded searches compared to The Mill’s 260, and held a 94.1% Share of Search versus The Mill’s 0.07%.

## Cite this page

Brandwave. "Partizan vs The Mill: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/partizan-vs-the-mill

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/partizan-vs-the-mill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.