--- title: "Parlanti vs Shires: Which is searched more?" description: "Is Parlanti or Shires more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/parlanti-vs-shires" publisher: "Brandwave" --- # Parlanti vs Shires: Which is searched more? Is Parlanti or Shires more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parlanti and Shires - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **Parlanti Share of Search**: 0.28% - **Shires Share of Search**: 0.78% ## Is Parlanti or Shires more popular in search? - In September 2026, Shires had more branded searches than Parlanti among equestrian boots worldwide. Shires had about 5,400 branded searches, while Parlanti had 1,900. Shires made up 0.78% of all equestrian boot searches we track, and Parlanti accounted for 0.28%. - Shires was ahead of Parlanti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide moved from 0.34% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Shires’ share of searches among equestrian boots worldwide moved from 0.95% to 0.78%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shires did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - Estimated monthly branded searches for Parlanti worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Shires worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Parlanti estimated searches | Parlanti Share of Search | Parlanti rank | Shires estimated searches | Shires Share of Search | Shires rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.34% | 4 | 6.6K | 0.95% | 3 | | Nov 2025 | 2.9K | 0.28% | 4 | 6.6K | 0.64% | 3 | | Dec 2025 | 2.4K | 0.24% | 4 | 5.4K | 0.53% | 3 | | Jan 2026 | 2.4K | 0.35% | 4 | 5.4K | 0.78% | 3 | | Feb 2026 | 2.4K | 0.42% | 4 | 5.4K | 0.95% | 3 | | Mar 2026 | 2.4K | 0.35% | 4 | 6.6K | 0.95% | 3 | | Apr 2026 | 2.4K | 0.35% | 4 | 5.4K | 0.78% | 3 | | May 2026 | 2.4K | 0.35% | 4 | 5.4K | 0.78% | 3 | | Jun 2026 | 1.9K | 0.28% | 4 | 5.4K | 0.79% | 3 | | Jul 2026 | 1.9K | 0.34% | 4 | 5.4K | 0.95% | 3 | | Aug 2026 | 2.4K | 0.35% | 4 | 5.4K | 0.78% | 3 | | Sep 2026 | 1.9K | 0.28% | 4 | 5.4K | 0.78% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Parlanti’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parlanti**: Measured on the search term “parlanti”. - **Shires**: Measured on the search term “shires equestrian”. - [Parlanti profile](/demand/global-en/brands/parlanti) - [Shires profile](/demand/global-en/brands/shires) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parlanti or Shires more popular in search? In September 2026, Shires had more branded searches than Parlanti among equestrian boots worldwide. Shires had about 5,400 branded searches, while Parlanti had 1,900. Shires made up 0.78% of all equestrian boot searches we track, and Parlanti accounted for 0.28%. ## Cite this page Brandwave. "Parlanti vs Shires: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/parlanti-vs-shires This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/parlanti-vs-shires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.