---
title: "PARKER vs Zebra: Which is more popular by branded search?"
description: "Which is more popular in search, PARKER or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/parker-vs-zebra"
publisher: "Brandwave"
---

# PARKER vs Zebra: Which is more popular by branded search?

Which is more popular in search, PARKER or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PARKER and Zebra
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **PARKER Share of Search**: 0.05%
- **Zebra Share of Search**: 0.15%

## Which is more popular in search, PARKER or Zebra?

- In August 2026, Zebra had more branded searches than PARKER among pens worldwide. Zebra was estimated to have 590 branded searches compared to PARKER’s 210, and held a 0.15% Share of Search versus PARKER’s 0.05%.
- Zebra was ahead of PARKER in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PARKER’s estimated Share of Search among pens worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among pens worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 320 to 590.

## How did search popularity change for pens worldwide in August 2026?

- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

## Month by month

| Month | PARKER estimated searches | PARKER Share of Search | PARKER rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 0.05% | 6 | 320 | 0.1% | 5 |
| Nov 2025 | 90 | 0.03% | 6 | 320 | 0.09% | 5 |
| Dec 2025 | 90 | 0.02% | 6 | 320 | 0.09% | 5 |
| Jan 2026 | 140 | 0.04% | 6 | 390 | 0.12% | 5 |
| Feb 2026 | 110 | 0.03% | 6 | 320 | 0.09% | 5 |
| Mar 2026 | 320 | 0.09% | 5 | 320 | 0.09% | 6 |
| Apr 2026 | 260 | 0.08% | 5 | 260 | 0.08% | 6 |
| May 2026 | 170 | 0.05% | 6 | 320 | 0.1% | 5 |
| Jun 2026 | 210 | 0.07% | 6 | 260 | 0.08% | 5 |
| Jul 2026 | 170 | 0.04% | 6 | 320 | 0.08% | 5 |
| Aug 2026 | 210 | 0.05% | 6 | 590 | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PARKER’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PARKER**: Measured on the search term “parker landscape design”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [PARKER profile](/demand/global-en/brands/parker)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PARKER or Zebra?

In August 2026, Zebra had more branded searches than PARKER among pens worldwide. Zebra was estimated to have 590 branded searches compared to PARKER’s 210, and held a 0.15% Share of Search versus PARKER’s 0.05%.

## Cite this page

Brandwave. "PARKER vs Zebra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/parker-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/parker-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.