---
title: "Paramark vs Recast: Which is more popular by branded search?"
description: "Which is more popular in search, Paramark or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paramark-vs-recast"
publisher: "Brandwave"
---

# Paramark vs Recast: Which is more popular by branded search?

Which is more popular in search, Paramark or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paramark and Recast
- **Competitive set**: Marketing mix modeling platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Paramark Share of Search**: 1.1%
- **Recast Share of Search**: 12.6%

## Which is more popular in search, Paramark or Recast?

- In August 2026, Recast had more branded searches than Paramark among marketing mix modeling platforms worldwide. Recast was estimated to have 240 branded searches compared to Paramark’s 20, and held a 12.6% Share of Search versus Paramark’s 1.1%.
- Recast was ahead of Paramark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paramark’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 15.2% to 12.6%, and its estimated monthly branded searches moved from 340 to 240.

## How did search popularity change for marketing mix modeling platforms worldwide in August 2026?

- In August 2026, Paramark gained estimated Share of Search among marketing mix modeling platforms worldwide, from 0.5% to 1.1%.
- In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%.

## Month by month

| Month | Paramark estimated searches | Paramark Share of Search | Paramark rank | Recast estimated searches | Recast Share of Search | Recast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.9% | 5 | 340 | 15.2% | 4 |
| Nov 2025 | 10 | 0.49% | 5 | 310 | 15.2% | 4 |
| Dec 2025 | 20 | 1.1% | 5 | 380 | 20.4% | 2 |
| Jan 2026 | 20 | 0.92% | 5 | 370 | 17.1% | 3 |
| Feb 2026 | 20 | 0.94% | 5 | 320 | 15% | 4 |
| Mar 2026 | 20 | 0.86% | 5 | 360 | 15.5% | 4 |
| Apr 2026 | 20 | 0.94% | 5 | 240 | 11.3% | 4 |
| May 2026 | 20 | 1% | 5 | 300 | 15.2% | 4 |
| Jun 2026 | 20 | 0.91% | 5 | 290 | 13.2% | 4 |
| Jul 2026 | 10 | 0.5% | 5 | 300 | 15% | 4 |
| Aug 2026 | 20 | 1.1% | 5 | 240 | 12.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paramark’s and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paramark**: Measured on the search term “paramark mmm”.
- **Recast**: Measured on the search terms “recast geolift”, “recast marketing mix modeling” and “recast mmm”, summed into one figure.

- [Paramark profile](/demand/global-en/brands/paramark)
- [Recast profile](/demand/global-en/brands/recast)
- [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paramark or Recast?

In August 2026, Recast had more branded searches than Paramark among marketing mix modeling platforms worldwide. Recast was estimated to have 240 branded searches compared to Paramark’s 20, and held a 12.6% Share of Search versus Paramark’s 1.1%.

## Cite this page

Brandwave. "Paramark vs Recast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paramark-vs-recast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paramark-vs-recast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.