---
title: "Parachute vs Quince: Which is searched more?"
description: "Is Parachute or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed sheet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/parachute-vs-quince"
publisher: "Brandwave"
---

# Parachute vs Quince: Which is searched more?

Is Parachute or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed sheet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Parachute and Quince
- **Competitive set**: Bed sheet brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Parachute Share of Search**: 1.5%
- **Quince Share of Search**: 31.8%

## Is Parachute or Quince more popular in search?

- In September 2026, Quince had more branded searches than Parachute among bed sheet brands worldwide. Quince had about 392,000 branded searches, while Parachute had 18,500. Quince made up 31.8% of all bed sheet brand searches we track, and Parachute accounted for 1.5%.
- Quince was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Parachute’s share of searches among bed sheet brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 15.2K to 18.5K.
- Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide moved from 24.6% to 31.8%, and its estimated monthly branded searches moved from 269K to 392K.

## How did search popularity change for bed sheet brands worldwide in September 2026?

- In September 2026, Parachute lost share of searches among bed sheet brands worldwide, from 2.9% to 1.5%.
- In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%.

## Month by month

| Month | Parachute estimated searches | Parachute Share of Search | Parachute rank | Quince estimated searches | Quince Share of Search | Quince rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15.2K | 1.4% | 7 | 269K | 24.6% | 2 |
| Nov 2025 | 41.9K | 2.8% | 7 | 340K | 22.9% | 2 |
| Dec 2025 | 18.6K | 1.3% | 7 | 413K | 29.3% | 2 |
| Jan 2026 | 16.7K | 1.3% | 7 | 326K | 25.6% | 2 |
| Feb 2026 | 12.8K | 1.3% | 7 | 264K | 26.6% | 2 |
| Mar 2026 | 15.5K | 1.4% | 7 | 319K | 28% | 2 |
| Apr 2026 | 12.4K | 1.1% | 7 | 316K | 28.6% | 2 |
| May 2026 | 23.1K | 1.9% | 7 | 386K | 32% | 2 |
| Jun 2026 | 12.4K | 1.2% | 7 | 315K | 29.3% | 2 |
| Jul 2026 | 22.8K | 2.1% | 7 | 315K | 29.2% | 2 |
| Aug 2026 | 33.6K | 2.9% | 6 | 387K | 32.9% | 2 |
| Sep 2026 | 18.5K | 1.5% | 7 | 392K | 31.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Parachute’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Parachute**: Measured on the search terms “parachute bed sheet” and “parachute bedding”, summed into one figure.
- **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure.

- [Parachute profile](/demand/global-en/brands/parachute)
- [Quince profile](/demand/global-en/brands/quince)
- [All bed sheet brands worldwide](/demand/global-en/categories/bed-sheet-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Parachute or Quince more popular in search?

In September 2026, Quince had more branded searches than Parachute among bed sheet brands worldwide. Quince had about 392,000 branded searches, while Parachute had 18,500. Quince made up 31.8% of all bed sheet brand searches we track, and Parachute accounted for 1.5%.

## Cite this page

Brandwave. "Parachute vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/parachute-vs-quince

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/parachute-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.