---
title: "Paprika vs Yummly: Which is more popular by branded search?"
description: "Which is more popular in search, Paprika or Yummly? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paprika-vs-yummly"
publisher: "Brandwave"
---

# Paprika vs Yummly: Which is more popular by branded search?

Which is more popular in search, Paprika or Yummly? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paprika and Yummly
- **Competitive set**: Recipe apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Paprika Share of Search**: 29.3%
- **Yummly Share of Search**: 29.3%

## Which is more popular in search, Paprika or Yummly?

- In August 2026, Paprika and Yummly were level on Share of Search among recipe apps worldwide, with an estimated 6.6K branded searches each, at 29.3% estimated Share of Search each.
- Paprika was ahead of Yummly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paprika’s estimated Share of Search among recipe apps worldwide moved from 6.4% to 29.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide moved from 87.4% to 29.3%, and its estimated monthly branded searches moved from 135K to 6.6K.

## How did search popularity change for recipe apps worldwide in August 2026?

- In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.
- In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

## Month by month

| Month | Paprika estimated searches | Paprika Share of Search | Paprika rank | Yummly estimated searches | Yummly Share of Search | Yummly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 6.4% | 2 | 135K | 87.4% | 1 |
| Nov 2025 | 12.1K | 6.5% | 2 | 165K | 89.1% | 1 |
| Dec 2025 | 12.1K | 10.9% | 2 | 90.5K | 81.8% | 1 |
| Jan 2026 | 14.8K | 7.7% | 2 | 165K | 86.2% | 1 |
| Feb 2026 | 8.1K | 2.5% | 3 | 301K | 94.5% | 1 |
| Mar 2026 | 8.1K | 2.5% | 3 | 301K | 94.5% | 1 |
| Apr 2026 | 8.1K | 23.8% | 2 | 18.1K | 53.1% | 1 |
| May 2026 | 8.1K | 33.9% | 1 | 8.1K | 33.9% | 2 |
| Jun 2026 | 6.6K | 31.7% | 2 | 6.6K | 31.7% | 3 |
| Jul 2026 | 6.6K | 31.6% | 2 | 6.6K | 31.6% | 3 |
| Aug 2026 | 6.6K | 29.3% | 2 | 6.6K | 29.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paprika’s and Yummly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paprika**: Measured on the search term “paprika app”.
- **Yummly**: Measured on the search term “yummly”.

- [Paprika profile](/demand/global-en/brands/paprika)
- [Yummly profile](/demand/global-en/brands/yummly)
- [All recipe apps worldwide](/demand/global-en/categories/recipe-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paprika or Yummly?

In August 2026, Paprika and Yummly were level on Share of Search among recipe apps worldwide, with an estimated 6.6K branded searches each, at 29.3% estimated Share of Search each.

## Cite this page

Brandwave. "Paprika vs Yummly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paprika-vs-yummly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paprika-vs-yummly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.