--- title: "Paperform vs Qualtrics: Which is searched more?" description: "Is Paperform or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online form and survey builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paperform-vs-qualtrics" publisher: "Brandwave" --- # Paperform vs Qualtrics: Which is searched more? Is Paperform or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online form and survey builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paperform and Qualtrics - **Competitive set**: Online form and survey builders - **Market**: Global - **Month measured**: Sep 2026 - **Paperform Share of Search**: 0.05% - **Qualtrics Share of Search**: 1.3% ## Is Paperform or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than Paperform among online form and survey builders worldwide. Qualtrics had about 246,000 branded searches, while Paperform had 10,000. Qualtrics made up 1.3% of all online form and survey builder searches we track, and Paperform accounted for 0.05%. - Qualtrics was ahead of Paperform in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Paperform’s share of searches among online form and survey builders worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 12.2K to 10K. - Across the 12 months ending September 2026, Qualtrics’ share of searches among online form and survey builders worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K. ## Top online form and survey builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paperform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Paperform and Qualtrics were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Forms | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Typeform | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jotform | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tally | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | SurveyMonkey | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Forms | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Fillout | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Qualtrics | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Paperform | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about online form and survey builders - Asked ChatGPT "Which online form and survey builder should I use?": 1. Tally, 2. Typeform, 3. Jotform, 4. SurveyMonkey, 5. Google Forms - Asked ChatGPT "What are the best online form and survey builders?": 1. Tally, 2. Typeform, 3. Jotform, 4. Google Forms, 5. SurveyMonkey, 6. Microsoft Forms, 7. Fillout, 8. Paperform - Asked ChatGPT "What's the best online form and survey builder for online forms?": 1. Jotform, 2. Google Forms, 3. Typeform, 4. SurveyMonkey, 5. Tally - Searched Google, AI Overview "online form builder": 1. Google Forms, 2. Jotform, 3. Typeform, 4. Microsoft Forms, 5. Fillout - Searched Google, AI Overview "online survey tool": 1. Google Forms, 2. SurveyMonkey, 3. Typeform, 4. Qualtrics, 5. Tally Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online form and survey builders worldwide in September 2026? - Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Paperform worldwide fell 18.2% over 12 measured months, from 12.2K to 10K in September 2026. ## Month by month | Month | Paperform estimated searches | Paperform Share of Search | Paperform rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 0.08% | 9 | 368K | 2.3% | 6 | | Nov 2025 | 15.1K | 0.1% | 9 | 301K | 1.9% | 6 | | Dec 2025 | 10K | 0.08% | 9 | 246K | 1.9% | 6 | | Jan 2026 | 12.3K | 0.08% | 9 | 246K | 1.6% | 6 | | Feb 2026 | 10.1K | 0.06% | 9 | 301K | 1.9% | 6 | | Mar 2026 | 10.1K | 0.06% | 9 | 368K | 2.2% | 6 | | Apr 2026 | 10K | 0.05% | 9 | 368K | 2% | 6 | | May 2026 | 8.2K | 0.05% | 9 | 301K | 1.9% | 6 | | Jun 2026 | 8.2K | 0.05% | 9 | 246K | 1.6% | 6 | | Jul 2026 | 8.2K | 0.06% | 9 | 201K | 1.5% | 6 | | Aug 2026 | 10K | 0.06% | 9 | 201K | 1.3% | 6 | | Sep 2026 | 10K | 0.05% | 9 | 246K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Paperform’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paperform**: Measured on the search terms “Paperform”, “paperform co” and “paperform.co”, summed into one figure. - **Qualtrics**: Measured on the search term “qualtrics”. - [Paperform profile](/demand/global-en/brands/paperform) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All online form and survey builders worldwide](/demand/global-en/categories/online-form-and-survey-builders): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paperform or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than Paperform among online form and survey builders worldwide. Qualtrics had about 246,000 branded searches, while Paperform had 10,000. Qualtrics made up 1.3% of all online form and survey builder searches we track, and Paperform accounted for 0.05%. ## Cite this page Brandwave. "Paperform vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paperform-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paperform-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.