---
title: "Paper Mate vs Staedtler: Which is more popular by branded search?"
description: "Which is more popular in search, Paper Mate or Staedtler? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paper-mate-vs-staedtler"
publisher: "Brandwave"
---

# Paper Mate vs Staedtler: Which is more popular by branded search?

Which is more popular in search, Paper Mate or Staedtler? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paper Mate and Staedtler
- **Competitive set**: Stationery
- **Market**: Global
- **Month measured**: Aug 2026
- **Paper Mate Share of Search**: 11.4%
- **Staedtler Share of Search**: 8.5%

## Which is more popular in search, Paper Mate or Staedtler?

- In August 2026, Paper Mate had more branded searches than Staedtler among stationery worldwide. Paper Mate was estimated to have 99K branded searches compared to Staedtler’s 74K, and held an 11.4% Share of Search versus Staedtler’s 8.5%.
- The lead changed hands 5 times in the 11 months ending August 2026: Paper Mate took it in February 2026, Staedtler took it in March 2026, Paper Mate took it in April 2026, Staedtler took it in May 2026, Paper Mate took it in July 2026.
- Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide moved from 8.4% to 11.4%, and its estimated monthly branded searches moved from 66.2K to 99K.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide moved from 11.4% to 8.5%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for stationery worldwide in August 2026?

- In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 9% to 11.4%.
- Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Paper Mate estimated searches | Paper Mate Share of Search | Paper Mate rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 66.2K | 8.4% | 5 | 90.5K | 11.4% | 4 |
| Nov 2025 | 66.2K | 8.1% | 5 | 74K | 9% | 4 |
| Dec 2025 | 66.2K | 7.6% | 5 | 74K | 8.5% | 4 |
| Jan 2026 | 81K | 9.5% | 5 | 90.5K | 10.6% | 4 |
| Feb 2026 | 81K | 11.2% | 4 | 74K | 10.2% | 5 |
| Mar 2026 | 66.2K | 8.5% | 5 | 74K | 9.5% | 4 |
| Apr 2026 | 66.2K | 9.1% | 4 | 60.5K | 8.3% | 5 |
| May 2026 | 54.2K | 7.6% | 5 | 60.5K | 8.5% | 4 |
| Jun 2026 | 54.2K | 8% | 5 | 60.5K | 9% | 4 |
| Jul 2026 | 66.2K | 9% | 4 | 60.5K | 8.2% | 5 |
| Aug 2026 | 99K | 11.4% | 4 | 74K | 8.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paper Mate’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paper Mate**: Measured on the search terms “paper mate” and “papermate”, summed into one figure.
- **Staedtler**: Measured on the search term “staedtler”.

- [Paper Mate profile](/demand/global-en/brands/paper-mate)
- [Staedtler profile](/demand/global-en/brands/staedtler)
- [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paper Mate or Staedtler?

In August 2026, Paper Mate had more branded searches than Staedtler among stationery worldwide. Paper Mate was estimated to have 99K branded searches compared to Staedtler’s 74K, and held an 11.4% Share of Search versus Staedtler’s 8.5%.

## Cite this page

Brandwave. "Paper Mate vs Staedtler: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/paper-mate-vs-staedtler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paper-mate-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.