---
title: "Papablic vs Tommee Tippee: Which is searched more?"
description: "Is Papablic or Tommee Tippee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby steriliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/papablic-vs-tommee-tippee"
publisher: "Brandwave"
---

# Papablic vs Tommee Tippee: Which is searched more?

Is Papablic or Tommee Tippee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby steriliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Papablic and Tommee Tippee
- **Competitive set**: Baby steriliser brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Papablic Share of Search**: 0.69%
- **Tommee Tippee Share of Search**: 24.3%

## Is Papablic or Tommee Tippee more popular in search?

- In September 2026, Tommee Tippee had more branded searches than Papablic among baby steriliser brands worldwide. Tommee Tippee had about 286,000 branded searches, while Papablic had 8,100. Tommee Tippee made up 24.3% of all baby steriliser brand searches we track, and Papablic accounted for 0.69%.
- Tommee Tippee was ahead of Papablic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Papablic’s share of searches among baby steriliser brands worldwide moved from 0.47% to 0.69%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby steriliser brands worldwide moved from 23% to 24.3%, and its estimated monthly branded searches moved from 263K to 286K.

## Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Papablic was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tommee Tippee was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Papablic was listed before Tommee Tippee in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Baby Brezza | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dr. Brown's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Philips Avent | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Momcozy | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Papablic | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Tommee Tippee | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Pigeon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about baby steriliser brands

- Asked ChatGPT "Which baby steriliser brand should I buy?": 1. Baby Brezza, 2. Dr. Brown's, 3. Philips Avent
- Asked ChatGPT "What are the best baby steriliser brands?": 1. Baby Brezza, 2. Philips Avent, 3. Dr. Brown's, 4. Papablic, 5. Momcozy
- Asked ChatGPT "What's the best baby steriliser brand for bottle hygiene?": 1. Baby Brezza, 2. Dr. Brown's, 3. Philips Avent
- Searched Google, AI Overview "bottle steriliser": 1. Dr. Brown's, 2. Momcozy, 3. Papablic, 4. Baby Brezza, 5. Tommee Tippee
- Searched Google, AI Overview "baby steriliser brands": 1. Baby Brezza, 2. Momcozy, 3. Dr. Brown's, 4. Philips Avent, 5. Papablic, 6. Tommee Tippee

Not named in any answer: Pigeon.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for baby steriliser brands worldwide in September 2026?

- In September 2026, Tommee Tippee gained share of searches among baby steriliser brands worldwide, from 23% to 24.3%.
- Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

## Month by month

| Month | Papablic estimated searches | Papablic Share of Search | Papablic rank | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.47% | 7 | 263K | 23% | 3 |
| Nov 2025 | 5.4K | 0.45% | 7 | 263K | 21.8% | 3 |
| Dec 2025 | 4.4K | 0.43% | 7 | 233K | 23% | 3 |
| Jan 2026 | 5.4K | 0.44% | 7 | 286K | 23.1% | 3 |
| Feb 2026 | 4.4K | 0.43% | 7 | 228K | 22.5% | 3 |
| Mar 2026 | 5.4K | 0.47% | 7 | 263K | 22.7% | 3 |
| Apr 2026 | 6.6K | 0.59% | 6 | 233K | 20.8% | 3 |
| May 2026 | 9.9K | 0.89% | 6 | 233K | 20.9% | 3 |
| Jun 2026 | 9.9K | 0.86% | 6 | 263K | 22.9% | 3 |
| Jul 2026 | 9.9K | 0.79% | 6 | 280K | 22.3% | 3 |
| Aug 2026 | 12.1K | 0.95% | 6 | 292K | 23% | 3 |
| Sep 2026 | 8.1K | 0.69% | 6 | 286K | 24.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Papablic’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Papablic**: Measured on the search term “papablic”.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee bottles”, “tommee tippee pacifier” and “tommee tippee steriliser”, summed into one figure.

- [Papablic profile](/demand/global-en/brands/papablic)
- [Tommee Tippee profile](/demand/global-en/brands/tommee-tippee)
- [All baby steriliser brands worldwide](/demand/global-en/categories/baby-steriliser-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Papablic or Tommee Tippee more popular in search?

In September 2026, Tommee Tippee had more branded searches than Papablic among baby steriliser brands worldwide. Tommee Tippee had about 286,000 branded searches, while Papablic had 8,100. Tommee Tippee made up 24.3% of all baby steriliser brand searches we track, and Papablic accounted for 0.69%.

## Cite this page

Brandwave. "Papablic vs Tommee Tippee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/papablic-vs-tommee-tippee

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/papablic-vs-tommee-tippee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
