--- title: "Panopto vs Wistia: Which is searched more?" description: "Is Panopto or Wistia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/panopto-vs-wistia" publisher: "Brandwave" --- # Panopto vs Wistia: Which is searched more? Is Panopto or Wistia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panopto and Wistia - **Competitive set**: Business video hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Panopto Share of Search**: 8.8% - **Wistia Share of Search**: 3.3% ## Is Panopto or Wistia more popular in search? - In September 2026, Panopto had more branded searches than Wistia among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Wistia had 41,700. Panopto made up 8.8% of all business video hosting platform searches we track, and Wistia accounted for 3.3%. - Panopto was ahead of Wistia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide held steady at 8.8%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Wistia’s share of searches among business video hosting platforms worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 50.7K to 41.7K. ## Top business video hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wistia appeared in all five answers. Panopto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wistia was listed before Panopto in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vimeo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wistia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Vidyard | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SproutVideo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Brightcove | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaltura | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Panopto | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about business video hosting platforms - Asked ChatGPT "Which business video hosting platform should I use?": 1. Vimeo, 2. Wistia, 3. SproutVideo, 4. Vidyard, 5. Panopto - Asked ChatGPT "What are the best business video hosting platforms?": 1. Vimeo, 2. Wistia, 3. SproutVideo, 4. Vidyard, 5. Panopto, 6. Brightcove, 7. Kaltura - Asked ChatGPT "What's the best business video hosting platform for a marketing team?": 1. Wistia, 2. Vimeo, 3. Vidyard, 4. Brightcove - Searched Google, AI Overview "best video hosting platform": 1. Vimeo, 2. Wistia - Searched Google, AI Overview "video hosting for business": 1. Vimeo, 2. Wistia, 3. Brightcove, 4. Kaltura, 5. Vidyard, 6. SproutVideo Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business video hosting platforms worldwide in September 2026? - In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%. - Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026. ## Month by month | Month | Panopto estimated searches | Panopto Share of Search | Panopto rank | Wistia estimated searches | Wistia Share of Search | Wistia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 8.8% | 2 | 50.7K | 3.3% | 3 | | Nov 2025 | 110K | 7.3% | 2 | 50.6K | 3.4% | 3 | | Dec 2025 | 90.5K | 6.1% | 2 | 41.8K | 2.8% | 3 | | Jan 2026 | 90.5K | 6.1% | 2 | 51K | 3.4% | 3 | | Feb 2026 | 90.5K | 6.2% | 2 | 42.5K | 2.9% | 3 | | Mar 2026 | 110K | 6.2% | 2 | 51.3K | 2.9% | 3 | | Apr 2026 | 110K | 7.3% | 2 | 51.2K | 3.4% | 3 | | May 2026 | 110K | 7.4% | 2 | 42.2K | 2.9% | 3 | | Jun 2026 | 60.5K | 5.1% | 2 | 42K | 3.5% | 3 | | Jul 2026 | 49.5K | 4.2% | 2 | 42.3K | 3.6% | 3 | | Aug 2026 | 74K | 6.1% | 2 | 34.6K | 2.9% | 3 | | Sep 2026 | 110K | 8.8% | 2 | 41.7K | 3.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Panopto’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panopto**: Measured on the search term “panopto”. - **Wistia**: Measured on the search terms “wistia”, “wistia app”, “wistia platform”, “wistia video”, “wistia video hosting” and “wistia video platform”, summed into one figure. - [Panopto profile](/demand/global-en/brands/panopto) - [Wistia profile](/demand/global-en/brands/wistia) - [All business video hosting platforms worldwide](/demand/global-en/categories/business-video-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panopto or Wistia more popular in search? In September 2026, Panopto had more branded searches than Wistia among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Wistia had 41,700. Panopto made up 8.8% of all business video hosting platform searches we track, and Wistia accounted for 3.3%. ## Cite this page Brandwave. "Panopto vs Wistia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/panopto-vs-wistia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/panopto-vs-wistia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.